FrozenPeaz Launches Pre-habilitation Marathon Training Recovery Promotion
Icing after a long run may help relieve pain and reduce inflammation. FrozenPeaz MARATHON2013 promotion makes icing simple and effective.
Chicago, IL (PRWEB) July 26, 2013
FrozenPeaz hot & cold therapy has created a pre-habilitation product combination of hot/cold compression wraps especially for people training for a marathon. As training season for fall marathons like the Bank of America Chicago Marathon (October 13) and the ING New York Marathon (November 3rd) shifts into high gear in late July, marathon participants need to be as diligent in their post-run recovery routines as they are in logging their weekly mileage.
The good news for marathoner’s today is that as the sport has gained in popularity, attention has turned from rehabilitation after an injury to “pre-habilitation” in an effort to prevent injury. “We are pleased to support marathoners whether they are training for their first or their 50th marathon,” said MaryCarol Dolivier, co-founder of FrozenPeaz. “That is why we created a special offer that targets those areas most prone to pain as the training miles start to increase.”
The offer, available to anyone but targeted to runners, combines two of FrozenPeaz products most popular compression wraps: the Large Joint Wrap and the T-shaped Wrap. The Large Joint Wrap provides front and back coverage to the knee. The T-shaped Wrap, while an ideal shape for neck/shoulder pain, easily conforms to ankles and feet to help relieve Plantar Fasciitis or sprained ankle.
Many elite runners and world-class athletes rely on some form of cold therapy to promote recovery. In a recent interview for Active.com, Mark Plaatjes, World Championship Marathon gold medalist and practicing physical therapist, recommended "chow, chug, and chill" as a post workout routine.
Using a compression wrap like FrozenPeaz makes the chill part of this plan easy and effective. Icing post long run is key to recovery because an intense run or workout causes microtrauma or micro tears in the muscle fibers. This resulting pain, referred to as Delayed Onset Muscle Soreness or DOMS, usually manifests 24-72 hours after the long run. And, where there is pain there is almost always inflammation.
Many trainers believe that icing down irritated and inflamed muscles after an intense workout may help to minimize DOMS. This is because the cooling effect decreases your body’s natural inflammatory response. The body's standard response to inflammation is to rush blood to the area, which actually increases swelling, body temperature, and pain sensations.
To take advantage of this special Marathon Pre-habilitation offer, use discount code MARATHON2013 during checkout on FrozenPeaz.com. The promotion is for 25% off the combine purchase of a Large Joint Wrap and a T-shaped Wrap. Offer valid through August 31, 2013. Shipping for orders placed on FrozenPeaz.com is free.
FrozenPeaz is committed to helping everyone from athletes, to weekend warriors and chronic pain suffers. “Our website has a plethora of recovery tips, including information on why icing after a long run can help speed recovery,” noted Dolivier.
As doctors and trainers recommend, ice early and ice often. FrozenPeaz cold compression wraps help make icing an integral part of marathon training preparation by making it simple and efficient.
ABOUT FrozenPeaz Hot & Cold Therapy
FrozenPeaz® patent pending products deliver flexible hot and cold therapy to relieve pain and assist in recovery from minor injuries or post-surgery rehabilitation. PeazPod™ therapy wraps maintain the healing temperature while maximizing comfort. The straps provide customizable compression while holding the wrap in place, enabling moderate physical activity and movement. PeazPod wraps are available in 6 different shapes to conform to various parts of the body. Just like frozen vegetables, PeazPak™ therapy packs are non-toxic. The plant-based Clear Ice™ Solution is a 100% natural alternative to petroleum and glycerin based gels. Relieve pain. Reduce swelling. Recover faster. FrozenPeaz®.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10968065.htm