Manduka® LLC Acquires Yoga Towel Innovator, yogitoes® Inc.
World’s leader in performance yoga gear welcomes yogitoes into its product family; set to bring revolutionary Skidless® “anti-slip” technology to more yoga enthusiasts worldwide.
LOS ANGELES, July 31, 2013 /PRNewswire/ — Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, today announced that it has acquired yogitoes, a privately held yoga towel brand that revolutionized the industry with its Skidless® technology. Manduka and yogitoes both share a history of innovation in the yoga world, as well as a mission for making the practice of yoga more accessible, joyful and inspiring. Manduka’s acquisition of yogitoes gives customers worldwide a single source for the highest quality and most sustainably produced yoga essentials on the market.
“We have a deep respect for the yogitoes brand and share many of the same values,” said Sky Meltzer, CEO Manduka. “Both Manduka and yogitoes are fanatical about quality, sustainability, innovation and most importantly, the teachers and yogis who make up this amazing community. More than anything, we are excited to help expand the reach of the yogitoes product line as well as advance the use and function of Skidless® Technology.”
yogitoes developed the first performance towel specifically for yoga, solving the dilemma of slipping during practice with its patented Skidless technology. The towels are made with 50 percent recycled polyester and are designed to create a super absorbent, hygienic layer which prevents slipping.
Manduka, creator of the legendary Black Mat®Pro yoga mat, will offer yogitoes towels alongside its popular eQua collection of plush microfiber yoga towels. Designed for slip resistance and high absorbency in a range of sizes, the Manduka eQua line can also double as a performance towel for other fitness activities. By offering the two complementary towel lines, Manduka will provide the most comprehensive collection of performance towels available today.
“Over the past decade, yogitoes went from simply identifying an unmet need to pioneering a new market – using innovation to become a renowned brand synonymous with not slipping on your yoga mat,” said Susan Nichols, founder yogitoes. “Along the way we have seen Manduka grow from a single revolutionary mat to an iconic yoga brand. Manduka is a natural fit to take us forward, while remaining true to our DNA.”
You can continue to find your favorite yogitoes products by visiting http://yogitoes.com or at a local retailer near you.
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka’s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
Saeger Media Group