August 25, 2013
Caffeine-Based Spray Said To Be Alternative To Coffee, Energy Drinks
redOrbit Staff & Wire Reports - Your Universe Online
A US biochemist has released what he claims is the world's first caffeine-based topical energy spray – an odorless liquid that is reportedly absorbed through a person’s skin and then distributed throughout his or her body over the course of several hours.The product is known as Sprayable Energy, and according to Fast Company’s Anya Kamenetz, it was developed by 21-year-old Ben Yu and his 33-year-old partner Deven Soni. Their patent-pending caffeine spray is said to be more effective because the substance lasts longer when it is applied to the skin instead of consumed orally.
Furthermore, with a price tag of $15 for 40 doses, it’s far less expensive than energy drinks, she added. The San Francisco-based venture has raised over $26,000 through the crowd-sourcing website Indiegogo - far exceeding their $15,000 goal, said Sarah Griffiths of the Daily Mail.
According to the product’s official website, consumers should use about four sprays of Sprayable Energy at a time (for effects similar to that of a regular-sized cup of coffee). Some of the benefits of the spray include the lack of any caffeine-related jitters or crashes, the portability of the product, the fact that it is tasteless and odorless, and the fact that it is a calorie-free product that has no artificial ingredients.
Yu is one of the men who participated in a program developed by Peter Thiel, in which the German-born US venture capitalist and entrepreneur offered teenagers $100,000 grants to put off college for two years in order to pursue “world-changing projects,” said Bloomberg Businessweek. He became a Thiel fellow in 2011, following one year as a Harvard undergrad, in order to begin work on Sprayable Energy.
“Though on the surface, Sprayable Energy might not look like a huge game-changer, it’s his way of entering that market,” Danielle Strachman, director of the Thiel Foundation fellowship program, told Bloomberg’s Nick Leiber. “He didn’t just make this little sprayable thing in his basement and say, ‘Oh, look, I made something. I’m done now.’ This is an actual business. … We think it’s brilliant that he broke into an unregulated industry, where he could actually get a product out to market rather than doing something labeled as medical and never getting out there.”