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15 October 2013 Breast Health Day: From Spain to Tajikistan, from Israel to Sweden, a Day Dedicated to the Breast Health of Women Worldwide

September 18, 2013

MILAN, September 18, 2013 /PRNewswire/ –

Leading up to the sixth annual Breast Health Day, which will take place on 15 October
2013, EUROPA DONNA – The European Breast Cancer Coalition once again has organised an
international campaign to convince women and young girls to take care of their breasts by
making healthy choices in their day-to-day life.

A growing body of evidence shows the link between healthy lifestyle choices and a
lower risk of developing breast cancer.[1] According to these studies, excess body weight
and physical inactivity deserve special attention, since they account for 25-33 percent of
all breast cancer cases (see the infographic video
[http://www.youtube.com/watch?v=8a0BV_nxn9Y&feature=c4-overview&list=UU7AdZszXvi_3q9GJmSNzQIw ]
)[1]. As a result, being active, eating a well balanced diet and avoiding weight gain
are three simple but crucial lifestyle choices that can positively impact the future of a
woman’s breast health.

“Not enough women around the world are aware of the importance of lifestyle choices
for their breast health. Studies from the International Agency for Research on Cancer
(IARC) have shown that a third of all breast cancer cases can be prevented in Europe. That
would mean that 148,600 of the 450,332 new cases of breast cancer each year in Europe
could be prevented[2]” said Susan Knox, Executive Director of EUROPA DONNA – The European
Breast Cancer Coalition. “Through our Breast Health Day 2013 campaign ‘Make Good Choices
For Your Breast Health’, we are hoping to make as many women as possible more aware about
prevention so they can make the healthy choices that can help prevent breast cancer”.

As in previous years, the 2013 campaign will use the social networks in order to reach
as many women as possible and will include many awareness raising activities in ED’s 46
European member countries (see list here:
http://www.europadonna.org/about/member-countries). Each ED member country will
arrange lifestyle lectures, as well as fitness and exercise events at the local level for
Breast Health Day on 15 October.

At the heart of the campaign will be a fun animated video which will reach out to
women of all ages, including young women, in order to convince them to make healthy
choices, and be careful to maintain a well-balanced diet and engage in physical exercise.
The video can be seen on YouTube [http://www.youtube.com/watch?v=L9ym4woOTAo ].

Through the Facebook, Twitter and YouTube social media, the campaign will provide
advice on how to include healthy choices in your day-to-day routine. It will also stress
the importance of staying slim and maintaining your BMI (Body Mass Index) between 18.5 and
24.9 as well as provide suggestions for choosing a healthy diet and limiting food that is
bad for you. Women who want more detailed scientific information on this topic can consult
interviews from world-famous experts. Moreover, women can become personally involved
through a web application on the Breast Health Day website, where they can share their
personal breast health messages that will become part of a tag cloud at the end of the
campaign.

A small change in lifestyle today can make a difference in your breast health
tomorrow. Join the 2013 Breast Health Day campaign and take a step towards your future
breast health.

Join us on

http://www.facebook.com/EuropaDonna

http://www.twitter.com/breasthealthday

http://www.youtube.com/breasthealthday

References

        1) IARC (2002). IARC Handbooks of Cancer Prevention, Volume 6, Weight
          control and physical activity. Lyon, France: International Agency for Research on
          Cancer.
        2) Ferlay J, Shin HR, Bray F, Forman D, Mathers C and Parkin DM.
          GLOBOCAN 2008 v1.2, Cancer Incidence and Mortality Worldwide: IARC CancerBase No. 10
          [Internet]. Lyon, France: International Agency for Research on Cancer; 2010. Available
          from: http://globocan.iarc.fr, accessed on 16/05/2012.

SOURCE EUROPA DONNA


Source: PR Newswire