Pretty With a Purpose: Brighton’s 2013 Power of Pink Campaign Marks its 11th Year of Supporting Breast Cancer Charities
LOS ANGELES, Sept. 18, 2013 /PRNewswire/ — Brighton announces the arrival of their 2013 Power of Pink bracelets – which have been created by their own designers to support breast cancer charities. Through the years, the company has donated $4,750,000 to worthy organizations that are working towards the cure we all hope will come soon. This year’s bracelets will be available from September 27(th) through the month of October.
The jewelry is truly “pretty in pink” with Swarovski crystals on the heart charm and a link bracelet. In addition, there are coordinating earrings and a necklace, plus leather and microfiber accessories in a beautiful pink hue to give women options for completing their look. Brighton will donate more than $500,000 from the sales of the Power of Pink jewelry and accessories to breast cancer charities in 2013.
For each $60 Power of Pink bracelet, Brighton will donate $5 to breast cancer charities, and the company’s 170 Brighton Collectibles stores will match the donation, bringing the total to $10 per bracelet. They encourage the 1100 participating specialty stores to also match the company’s contributions. To find a participating retailer, visit brighton.com.
Breast cancer strikes adults of all ages, including many in their 20s and 30s. Each year an estimated 250,000 women and men in the U.S. will be diagnosed. 40,000 American women die each year from breast cancer. With treatment breakthroughs from the charities’ continuing research, death rates have been decreasing each year.
As Brighton’s Owner and Founder, Jerry Kohl explains, “We hear many stories of survival, yet we don’t want people to suffer as they fight this disease. We are committed to seeing the day when breast cancer is a disease of the past – the sooner, the better. Together we can change the lives of many people, so let’s do it now.”
In addition to jewelry, Brighton offers a broad-ranging assortment of finely crafted handbags, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts. To see their entire line, visit brighton.com.