Creme of Nature And Look Good Feel Better Partner During Breast Cancer Awareness Month
Leading ethnic hair care brand joins with non-profit organization to share common thread of helping women with cancer to look good and feel better
JACKSONVILLE, Fla., Oct. 2, 2013 /PRNewswire/ — Long-standing hair care brand Creme of Nature(®) announced today a partnership with Look Good Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance. For the fourth consecutive year, Creme of Nature and Look Good Feel Better will run an informative campaign through the end of October. During this important time, Creme of Nature will launch a limited edition of Pink Perfect Edges – a hair gel infused with Argan Oil that helps to control and hold down edges, while moisturizing and adding exotic shine to the hair – with a portion of its proceeds benefiting Look Good Feel Better. Also, “Courage is Beautiful” informative brochures along with neck hangers will be found on Creme of Nature with Argan Oil product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.
Look Good Feel Better is a non-medical, brand-neutral public service program that teaches beauty techniques to help cancer patients manage the appearance-related side effects of cancer treatments. But, more than that, the organization offers cancer patients a circle of support. Through Look Good Feel Better, women receive step-by-step makeover learning sessions that are led by cosmetology professionals. Each free two-hour, hands-on workshop includes a 12-step skin care and make-up lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on the use of wigs and hairpieces and scarves and other accessories.
“We, at Creme of Nature, are so grateful to be granted the opportunity to support Look Good Feel Better,” said Shawn Tollerson, Colomer Beauty Brands Vice President of Marketing. “This work has allowed us to connect to our consumers on a deeper, more personal level and has enforced our commitment to making our consumers feel more beautiful inside and out. This is a concept we value and embrace when developing and offering products to enrich the lives of our consumers. Creme of Nature applauds this organization for their mission to help women look their best while fighting cancer.”
Along with the “Courage is Beautiful” product inserts, Creme of Nature will be promoting Look Good Feel Better at The 2013 Fall Taliah Waajid World Natural Hair Show in Atlanta this October and has also included a link to Look Good Feel Better’s website on cremeofnature.com and is circulating promotional materials such as pamphlets and posters to the public at key events. Look Good Feel Better information will also be shared on the brand’s Facebook and Twitter pages and its blog and website.
For more information about the organization, please visit www.lookgoodfeelbetter.org. For more information about Creme of Nature, visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature) or via the blog (cremeofnature.typepad.com/blog/).
About the Colomer Beauty Brands
Colomer Beauty Brands is the manufacturer of Creme of Nature(®), Fabulaxer(®), Lottabody(®), and Roux(®). In addition to Colomer’s headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. Colomer Beauty Brands is headquartered in Jacksonville, Florida. For more information on Colomer’s family of products, visit www.thecolomergroup.com.
SOURCE Creme of Nature