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Last updated on April 21, 2014 at 1:20 EDT

Three Reasons David Cameron Should Pay Attention to National Back Awareness Week

October 7, 2013

READING, England, October 7, 2013 /PRNewswire/ –

Healthcare practitioners Lorna Kennard & Rachael Wall from Sittingwell Ltd are proud
to support the Backcare charity during National Backcare Awareness Week from 7th-11th
October.

As reported recently in the press
[http://www.bbc.co.uk/news/uk-scotland-scotland-politics-23755007 ] the Prime Minister
David Cameron suffered “phenomenally bad back pain” whilst on holiday this summer. Whilst
this was high profile news for the Prime Minister it is an everyday condition for many
people in the UK. So here are three reasons why the Prime Minister should support National
Backcare Awareness Week:

        1) 80% of people experience back pain at some point in their lives, which
          for many can become debilitating. Many of these incidences are down to how people use
          their back everyday.
        2) Coping with back pain is less about heat packs and painkillers and more about
          simple changes to every day activities and making them 'back friendly'. There is a
          huge education job to be done so that sufferers understand what is 'back friendly'.
          [http://advice.sittingwell.co.uk ]
        3) There are lot of gimmicks and 'miracle cures' out there. National Backcare
          Awareness week helps raise the public profile of the professional back care
          practitioners and encourages people to seek necessary expert advice.

The charity Backcare aims to raise awareness of how to help prevent the risk of
chronic back pain in the UK. Each year there is a theme to National Backcare Awareness
Week. This year’s theme is “caring for carers”.

To mark the occasion Lorna and Rachael are giving a free talk to the staff at
Pembrooke Lodge care home in Reading. They will also be appearing on local radio giving
advice on back care and will donate GBP10 for every new member of their “Prevent Back Pain
Now” membership site [http://www.preventbackpainnow.com/backcare ]. (

http://www.preventbackpainnow.com/backcare)

There are currently over 7 million unpaid carers in the UK. Many people suffer from
back pain but home carers are even more at risk due to the demands of their work. Carers
provide invaluable assistance to friends, family or neighbours but it can be physically as
well as emotionally stressful. A 2011 survey found that 70% of carers suffered with back
or shoulder pain. Rachael (McTimoney Chiropractor) says “There is no such thing as back
school. As a result people strain their backs unnecessarily. Many cases of back pain could
be avoided by learning a better way to use your body. This is a massive problem for carers
because of the tasks they have to carry out”.

Lorna and Rachael have been helping people overcome back pain since 2001 and currently
run the Lotus Centre in Bourne End. They’ve seen first hand how debilitating back pain can
be. Lorna (Sports Massage and Cranio-Sacral Therapist) says “Over the years we’ve noticed
common patterns in how patients with recurrent back pain moved. We regularly give out
information to help stop people straining their backs and as a result created our
membership site “Prevent Back Pain Now” so this information can be available to more
people”. The site contains over 90 minutes of video, in addition to check sheets and
articles to help you stay free from back pain.

Lorna and Rachael will donate GBP10 to the Backcare charity for every new member to
the Prevent Back Pain Now membership site who joins between the 7th and 20th October. The
cost of joining is GBP24.99 for lifetime membership and full access to all the content and
their expertise. To find out more visit: http://www.PreventBackPainNow.com/Backcare

About Us

Lorna Kennard (Sports Massage, Sports Rehabilitation and CranioSacral Therapist) and
Rachael Wall (McTimoney Chiropractor) have both been treating patients since 2001 and run
the Lotus Centre a complementary healthcare clinic in Bourne End
http://www.lotus-centre.co.uk. The clinic also holds the Royal College of
Chiropractors industry award; the Patient Partnership Quality Mark (PPQM), demonstrating
their commitment to high standards of care in all areas.

Lorna Kennard also had the opportunity to use her skills working as a Sports Massage
Practitioner during the London 2012 Olympics. She supported the Rowers and Canoeists at
Dorney lake as part of the medical team and hopes to do the same in Glasgow for next years
Commonwealth Games.

In 2011 they set up Sittingwell Ltd to provide back care information and products to
help people in all areas of their lives. Free dedicated back care information can been
found at http://advice.sittingwell.co.uk.

http://www.sittingwell.co.uk

IMAGES

Shoulder pain:

http://preventbackpainnow.com/wpcontent/uploads/2013/10/iStock_000001159099Medium.jpg

Back Pain:

http://preventbackpainnow.com/wp-content/uploads/2013/10/my-back-hurts.jpg

Man Bent Over In Pain:

http://preventbackpainnow.com/wp-content/uploads/2013/10/Man-With-Back-Pain.jpg

Lorna and Rachael Sittingwell:

http://preventbackpainnow.com/wp-content/uploads/2013/10/Lorna-and-Rachael-Sittingwell.jpg

Image Of Membership Site On PC Monitor:

http://preventbackpainnow.com/wp-content/uploads/2013/07/7-Strategies-Section-screen.png

Sittingwell Logo:

http://preventbackpainnow.com/wpcontent/uploads/2013/10/Sittingwell_logo_large.jpg

Prevent Back Pain Now Logo:

http://preventbackpainnow.com/wpcontent/uploads/2013/01/Prevent_Back_Pain_Now_new_.png
[http://preventbackpainnow.com/wp-content/uploads/2013/01/Prevent_Back_Pain_Now_new_.png ]

Backcare Charity Logo:

http://preventbackpainnow.com/wp-content/uploads/2013/09/Back-Care-Logo1.gif

        Contacts
        Lorna Kennard
        Lorna.Kennard@sittingwell.co.uk
        +44(0)7748-908454

        Rachael Wall
        Rachael.Wall@sittingwell.co.uk
        +44(0)7789-260008

        Sittingwell
        +44(0)118-9402502

SOURCE Sittingwell Ltd


Source: PR Newswire