Quaker® Oats Brand Mascot Becomes an Official “Mo Bro” to Support Movember Movement
“Larry the Quaker Guy” Grows Mustache to Raise Awareness for Men’s Health Cause
CHICAGO, Nov. 12, 2013 /PRNewswire/ — Men everywhere are saying goodbye to clean shaven faces in favor of the classic ‘stache. The movement, better known as Movember, is a national charity aimed at raising awareness for men’s health issues by encouraging men to grow a mustache during the 30 days of November. This year, Movember has found a new supporter in The Quaker Oats Company, a subsidiary of PepsiCo, Inc. Larry, the iconic face of the beloved brand that has helped fuel consumers for more than 135-years, is dropping the razor and adding a little something to his look: a white mustache for Movember – yes, Larry is becoming a Mo Bro. What kind of ‘mo is Larry growing? Fans will have to follow him on Facebook to find out.
“Quaker is committed to promoting healthy lifestyles – a message we’ve supported for years,” said Justin Lambeth, chief marketing officer of Quaker Oats. “Getting involved in the Movember movement makes sense for our brand since it’s all about increasing awareness around men’s health issues. With the simple act of Larry sporting a ‘stache this month, we too can raise awareness around the campaign and become part of the solution.”
To support Larry’s Movember campaign, Quaker is pledging $25,000 to the cause. Supporters can donate to Larry’s Movember page and even create their own profile by registering online. Fans can also track the progress of Larry’s new look throughout the month on the Quaker Facebook page and will be able to vote on the shape of the ‘stache – pencil, handlebar, etc. – as it grows.
For more information about the Movember cause, visit us.movember.com.
The Quaker Oats Company, together with Larry, encourages consumers to lead a healthy lifestyle all year long with its vast selection of wholesome nutrition options like Quaker® Oats, Quaker® Chewy Granola Bars and Quaker® Warm & Crunchy Granola. For more information about Quaker products and brand news, visit www.quakeroats.com.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Movember aims to forever change the face of men’s health through the power of the moustache, by raising vital awareness and funds for men’s health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. Since 2003, three million participants have raised over $446MM for the cause, funding more than 570 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.
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Jody Menaker Leah Eisenstein Quaker Oats Zeno Group 312-821-3264 312-396-9766 Jody.firstname.lastname@example.org Leah.Eisenstein@zenogroup.com
SOURCE The Quaker Oats Company