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Last updated on April 17, 2014 at 16:25 EDT

Beyond Prescriptions: National Survey Reveals Four-in-five Canadians think pharmacists can help improve their health – but many unaware how(1)

November 27, 2013

Pfizer launches Leaders in Pharmacy initiative to support the evolving role of pharmacists in Canadian
healthcare, foster excellence in pharmacist leadership

KIRKLAND, QC, Nov. 27, 2013 /CNW/ – A new Canadian survey reveals that
while the vast majority of Canadians trust their pharmacist and see
them as valued partners in their healthcare, many are not aware of the
rapidly expanding roster of healthcare services pharmacists can
provide.

In response to the growing importance of pharmacies in self-care – and
the need to increase awareness of this changing scope of pharmacy
practice – GenMed, a division of Pfizer Canada, along with Fulcrum
Media, has created Leaders in Pharmacy, a first-of-its-kind initiative, to further advance pharmacy and
support these trusted professionals.

With a focus on women in its first year, Leaders in Pharmacy will bring together 13 leaders in pharmacy from across the country, at
a round table meeting in Vancouver on November 29. Each pharmacy leader
has identified a mentee whom she will help support. This mentorship
will help to foster their growth as the role of pharmacy expands in
Canada.

“The future for pharmacists in Canada is bright. To further grow and
learn as a profession, it is important to come together and discuss
challenges and opportunities,” says Jeannette Wang, Senior
Vice-President, Professional Affairs and Services, Shoppers Drug Mart.
“I am looking forward to participating in the Leaders in Pharmacy initiative. It recognizes pharmacists have an important role to play in
delivering front-line healthcare to Canadians.”

Survey: Pharmacists Highly Trusted, but not Always a First Port of Call

The survey finds 78 per cent of Canadians see their pharmacist as a
trusted partner in their healthcare, but surprisingly only forty-six
per cent say their pharmacist would be the first healthcare
professional they would call or see for common health issues.(1) Ninety-two per cent of Canadians trust their pharmacist, (1) and a large majority of respondents (84%) agree that their pharmacist
can help improve their health beyond just filling prescriptions.(1)

Canadians trust their pharmacists, and close to half (43%) know their
pharmacist by name.(1) And while not all pharmacy services are available in every province,
many of those surveyed did not know, or were unsure of whether or not
they could speak with their pharmacist about the following health
matters:

        --  Smoking cessation options - 48 per cent1
        --  Flu shot - 43 per cent1
        --  Renewing or extending prescriptions - 30 per cent1
        --  Learning the difference between all over-the-counter medicine
            options - 21 per cent1

“We recognize the growing and increasingly important role of pharmacists
in improving patient health, and are excited to launch the Leaders in Pharmacy initiative,” says Rania Cassar-Awe, Director, Retail Strategy, Pfizer
Canada. “Each of these women is experienced, committed, and
collaborative – which is just what a changing pharmacy industry in
Canada needs.”

Leaders in Pharmacy: Looking to the Future of Healthcare

Both national and provincial association boards have a higher
representation of women than ever before.(2) These women have played an important role in influencing everything
from practice change to policy. Furthermore, 70 to 80 per cent of new
pharmacy graduates are women, indicating that women will continue to
play a key role going forward.(3 )

Fulcrum, a 360 media company, will publish a series of features on the Leaders in Pharmacy initiative in its industry leading print and digital media, Pharmacy Business Magazine and PharmacyU.ca throughout 2014.

About Pfizer in Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the
world’s leading biopharmaceutical companies. Every day, Pfizer Canada
employees work to advance wellness, prevention, treatments and cures
that challenge the most feared diseases of our time. We apply science
and our global resources to improve the health and well-being of
Canadians at every stage of life. Our commitment is reflected in
everything Pfizer does, from our disease awareness initiatives to our
community partnerships, to our belief that it takes more than
medication to be truly healthy. To learn more about Pfizer’s More than Medication philosophy and programs, visit www.morethanmedication.ca. To learn more about Pfizer Canada, visit www.pfizer.ca.

About GenMed in Canada

GenMed®, a division of Pfizer Canada, provides a balance of experience
and innovation. A Canadian-based supplier of quality generic medicines
within one of the world’s largest biopharmaceutical companies, GenMed
is committed to conducting business with integrity and the highest
ethical standards. With the delivery of multi-source products and
resources adapted to meet the demands on your business, partnering with
us can help you remain competitive within an ever-changing Canadian
healthcare landscape.

About Fulcrum Media

Founded in 1996, Fulcrum Media is a leading 360 media company engaging
retailer and consumer communities, and Fortune 500 brands with
best-in-class publications, live shows and data driven performance
programs. Our world-class properties actively engage highly targeted
audiences in the pharmacy, food and beverage, convenience and
petroleum, and foodservice industries. Fulcrum Media impacts more than
$40B in retail transactions annually through integrated marketing.
Learn more about Fulcrum’s services at Fulcrum.ca.

Note to Editor

About The Survey(1)

        --  Data collection for the study was conducted online between
            November 5th to 8th, 2013 on behalf of Pfizer Canada Inc.
        --  With a sample size of 2,043 Canadians
        --  The poll is accurate to within +/- 2.5 per cent

Key Findings(1)

        --  More than three-in-five (78%) Canadians see their pharmacist as
            a trusted partner in their healthcare1
        --  Only forty-six per cent say their pharmacist would be the first
            healthcare professional they would call or see for common
            health issues1
        --  Ninety-two per cent of Canadians trust their pharmacist1
        --  Eighty-four per cent agree that their pharmacist can help
            improve their health beyond just filling prescriptions1
        --  Close to half (43%) know their pharmacist by name1
        --  While not all pharmacy services are available in every
            province, many of those surveyed did not know, or were unsure
            of whether or not they could speak with their pharmacist about
            the following health-related matters (cough, cold, headache,
            rash, etc.):
      o Smoking cessation options - 48%1
      o Flu shot - 43%1
      o Renewing or extending prescriptions - 30%1
      o Learning the difference between all over-the-counter medicine
        options - 21%1

References

(_____________________________________ )

(1) Pharmacy in Canada Survey November 2013. Ipsos Reid. Sponsored by
Pfizer Canada Inc.

(2) Drugstore Canada. Is Pharmacy being feminized? November 2012. Canadianhealthcarenetwork.ca. Accessed November 2013.

(3) Service Canada. Pharmacists. http://www.servicecanada.gc.ca/eng/qc/job_futures/statistics/3131.shtml Accessed November 2013.

SOURCE Pfizer Canada Inc.


Source: PR Newswire