DailyBurn Releases True Beginner Workout Series for Fitness Newbies
Led by Los Angeles Trainer Justin Rubin, the New Fitness Program Emphasizes Gradual Improvement for Consumers Looking to Begin Their Fitness Journeys
NEW YORK, Dec. 16, 2013 /PRNewswire/ — DailyBurn, a leading online health and fitness brand streaming first-class video workouts to connected devices, released its 13(th) program True Beginner. True Beginner is specifically designed for people who are new to exercise, very overweight or getting back to living a healthy lifestyle after time off or injury.
True Beginner, along with the support and nutritional guidance included in a DailyBurn membership, gives members the tools needed to reach their fitness goals. All of the workouts in the True Beginner program can be performed with minimal equipment, often simply with an exercise mat and a sturdy chair.
“True Beginner was a direct response to consumer feedback from some of our users who love DailyBurn’s simple and effective approach to streaming fitness workouts, but needed a program specifically designed to help them get started and build their confidence,” said Andy Smith, CEO of DailyBurn. “DailyBurn aims to offer workouts for everyone and this new addition ensures that regardless of a user’s fitness level, DailyBurn has workout programs to help them achieve their fitness and weight loss goals.”
Led by Justin Rubin, an acclaimed Los Angeles-based trainer, True Beginner emphasizes proper form, breathing, fitness philosophy and the importance of focusing on gradual improvement. These building blocks are vital ingredients to success and a healthier lifestyle for those new to fitness. While True Beginner is suitable for those new to fitness, the program is designed to achieve results in a low-impact fashion, preparing users to tackle DailyBurn’s more advanced programs.
True Beginner rounds out DailyBurn’s workout series, which include a variety of cardio, strength, yoga, stretching and mobility programs, all available 24/7 for $10 per month. DailyBurn is available across a wide range of technology platforms including iPhone, iPad, Android, Apple TV, Roku, Xbox, Samsung Smart TV, Google TV or any computer. For more information on DailyBurn please visit www.dailyburn.com or www.dailyburn.com/truebeginner.
DailyBurn.com is a leading online health and fitness brand, delivering first-class video workout programs and personalized nutrition plans to ensure that members reach their fitness goals. DailyBurn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. DailyBurn’s elite group of trainers were specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From a computer and TV to a tablet and phone, workout experiences and nutrition advice are only a click away to help members get and stay in shape. Unlimited access to DailyBurn‘s plans is only $10 a month. Launched in 2007, DailyBurn is an operating business of IAC (NASDAQ: IACI). For more information, visit http://dailyburn.com.
Account Director, M&C Saatchi PR
+1 646 619 2816