Laboratorios Farmacéuticos Rovi SA Embraces Cloud Technology with Veeva CRM to Improve Marketing Capabilities

January 29, 2014

BARCELONA, January 29, 2014 /PRNewswire/ –

Specialty pharmaceutical company Laboratorios Farmaceuticos Rovi SA (Rovi) struggled
to find a new, more agile customer relationship management (CRM) system to replace an
outdated technology. The company evaluated different systems in search of a modern system
that would fully and efficiently support multichannel strategies. Cloud-based Veeva CRM,
part of Veeva Systems’ Commercial Suite, stood out from its competitors, offering a highly
flexible and integrated platform that seamlessly connects sales and marketing teams with
physicians across all channels.

http://photos.prnewswire.com/prnh/20120425/527164 )

Today, more than 250 Rovi users in Spain are utilising Veeva CRM, including Veeva iRep
- Veeva’s CRM and closed-loop marketing (CLM) application for the Apple iPad – to support
primary, specialty, hospital, and government healthcare professionals.

“This technological leap forward increases our ability to execute multichannel
campaigns,” remarked Joaquin Guillen, CRM and datawarehouse project manager at Rovi.
“Changes required extensive customisation and cost us significant time and money. With
Veeva CRM, if we need to make a change to add new users or accommodate a new regulation,
for example, it’s fast and easy. And, iRep empowers our teams with mobility and the
ability to connect with physicians when, where, and how they want.”

Guillen continued, “We’re moving beyond basic call reporting to a comprehensive,
integrated, multichannel CRM system. This system gives us a real opportunity to leverage
iPads and closed loop marketing to deliver richer content that is more relevant. Because
it’s an integrated system for sales and marketing, during the course of a campaign, we can
quickly understand how messages are resonating with our customers and adapt in real-time.”

Veeva’s cloud-based CRM system gives Rovi the flexibility it needs to scale its usage
to meet current requirements and support future growth. Additionally, Veeva automatically
delivers system updates every 90 days so Rovi benefits from all of the latest enhancements
without costly upgrades.

Veeva’s local implementation partner, Pharma Advisors, played an important role.
“Having a local company that thoroughly understands Veeva technology, our culture, and
local market needs was instrumental to our success,” concluded Guillen.

About Veeva Systems

Veeva Systems is a leader in cloud-based software for the global life sciences
industry. Committed to innovation, product excellence, and customer success, Veeva has
more than 170 customers, ranging from the world’s largest pharmaceutical companies to
emerging biotechs. Founded in 2007, Veeva is headquartered in the San Francisco Bay Area,
with offices in Philadelphia, Columbus, Toronto, Barcelona, Budapest, London, Paris,
Beijing, Shanghai, Osaka, Tokyo, Sydney, and Singapore. For more information, visit



        Selma Nawaz
        VP Marketing, Europe
        Veeva Systems Inc.



SOURCE Veeva Systems

Source: PR Newswire

comments powered by Disqus