Alex Tagliani to race in the NASCAR Canadian Tire Series for Team EpiPen

February 7, 2014

TORONTO, Feb. 7, 2014 /CNW/ – Pfizer Canada Inc., the Canadian
distributor of EpiPen® (epinephrine) Auto Injector is proud to announce
its entry in the 2014 NASCAR Canadian Tire Series as the title sponsor
of Alex Tagliani’s No. 18 car.

“Pfizer is pleased to be entering the NASCAR Canadian Tire Series as
Alex Tagliani’s title sponsor,” said Allen Van Der Wee, General
Manager, Global Established Products Business Unit at Pfizer Canada
Inc. “We are looking forward to partnering with Alex for a second year
to raise awareness for food allergies and anaphylaxis management.”

At the eighth annual Canadian Motorsports Expo in Toronto powered by
Inside Track Motorsports News, Tagliani unveiled the car that he will
drive next season in Canada’s premier stock car series that competes
across Canada from May to September.

Tagliani also announced the second year of the Summer of TAG (Treating Allergies with Genuine care), which will support his charity of choice, Anaphylaxis Canada, in their
efforts to engage Canadians in a conversation about effective
management of food allergies and what to do in the event of a reaction.

This spring, Tagliani will visit school students in three Canadian
cities, Montreal, Toronto and Edmonton where he will raise awareness
for anaphylaxis management. Food allergy is a growing public health
issue in Canada with approximately 2.5 million Canadians affected by at
least one food allergy, including Tagliani himself.

“As someone with a severe allergy to peanuts and tree nuts, I am
extremely happy to once again be teaming up with Pfizer Canada and
Anaphylaxis Canada to raise awareness of food allergies and
anaphylaxis,” said Alex Tagliani. “I’m looking forward to an exciting
summer of racing with the NASCAR Canadian Tire series and meeting fans
right across Canada.”

With the goal of getting school children actively involved with Team
EpiPen, Tagliani’s school visits will coincide with the launch of a
Race Car Design Contest and a second edition of the Helmet Design
contest. These two initiatives will give students the opportunity to
see their allergy awareness message and design appear on the Canadian
driver’s car and helmet. The helmet with the winning design will be
auctioned off at the end of the season to raise funds for Anaphylaxis

Anaphylaxis Canada is the national leader in advocacy and education for
people with food allergies. The organization’s approach to reducing the
risk of anaphylactic reactions in both children and adults is focused
on self management, community engagement, understanding, and respect.

“We are very excited to launch the Summer of TAG again this year,” said
Laurie Harada, Executive Director of Anaphylaxis Canada. “As the mother
of a son with multiple food allergies, I appreciate how Alex can
inspire young people, encourage them to follow their dreams, and not
let food allergies define them.”

For more information about the Summer of TAG, school visits, Helmet
Design contest and the Race Car Design contest click here [www.summeroftag.com].

For more information about the 2014 NASCAR Canadian Tire Series, visit NASCARHometracks.com.

About Pfizer

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the
world’s leading biopharmaceutical companies. The company is one of the
largest contributors to health research in Canada. Pfizer’s diversified
health care portfolio includes biologic and small molecule medicines
and vaccines for humans, and many of the world’s best known consumer
products. To learn more about Pfizer Canada, visit pfizer.ca or you can
follow us on Twitter (twitter.com/PfizerCA) or Facebook (facebook.com/

Important Safety Information:

EpiPen (epinephrine) Auto Injectors are indicated for the emergency
treatment of anaphylactic reactions in patients who are determined by
a physician to be at increased risk of anaphylaxis. EpiPen
(epinephrine) Auto Injectors are designed as emergency supportive
therapy only. After administration, patients should seek medical
attention immediately or go to the emergency room. This product may not
be right for you, always read and follow the label. For details on
EpiPen, or educational and product safety information, please visit www.EpiPen.ca.

About Anaphylaxis Canada

Anaphylaxis Canada is a non profit charitable organization dedicated to
helping those at risk for anaphylaxis and those who care for them. The
organization is committed to creating a safer world for people with
life threatening allergies through education, advocacy, and research.
For more information, visit www.anaphylaxis.ca.

About Alex Tagliani

Alex Tagliani, also known by his racing name TAG, developed a passion
for racing at the age of 10 when he was introduced to karting on a
visit to see his paternal grandfather in Northern Italy. The Montreal
native has shown his fans that he can drive anything from Indy Car to
NASCAR to a prototype. Since the beginning of his career in open wheel
racing, Alex has accumulated 10 wins, 10 pole positions, 28 podiums and
35 top 10 finishes. A fierce competitor, Alex has many passions
including training and nutrition and always takes precautions when
managing his life threatening allergies to peanuts and tree nuts,
including carrying his EpiPen® (epinephrine) Auto-injector.

SOURCE Pfizer Canada Inc.

Source: PR Newswire

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