Nerium International Appoints Jeffrey Dahl as Co-CEO

February 24, 2014

Global expansion plans and record-breaking growth attract top executive.

ADDISON, Texas, Feb. 24, 2014 /PRNewswire/ — Nerium International announces the appointment of Jeffrey Dahl to the position of Co-Chief Executive Officer. Dahl will be responsible for leading the company’s global growth initiatives to build upon the record-breaking success the company has experienced in its first two years of operation. Nerium International, utilizing the direct selling model as the sole channel of distribution, launched with one product, NeriumAD, an anti-aging night cream. Industry record-breaking growth earned the company the distinction of being recognized by Direct Selling News (DSN), the trade publication for the direct selling industry with the DSN Bravo for Growth Award in 2013. Nerium International revenues exceeded $100 million in its first year of operation.

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The appointment of Jeffrey Dahl brings to Nerium International an executive with extensive experience both inside and outside of the direct selling industry. Dahl was most recently President of Amway Latin America, where he led a regional team covering 12 countries in Central and South America. Amway is recognized as the largest direct selling company in the world. Prior to Amway, Dahl had an extensive career across Asia and Europe with Coca-Cola and Lufthansa, two of the world’s most recognized brands. As an executive, Mr. Dahl is known for his strategic leadership, consumer marketing, and global general management experience. “I’m very excited to work with Nerium International,” said Dahl. “What really attracted me to the company are its unique products backed by with real science and real results, a talented and passionate management team, and an impressive business support system for an equally impressive field organization. The company has been so successful with a single core product; just imagine the growth opportunities in multiple countries” added Dahl.

Nerium International Founder and CEO Jeff Olson expressed his enthusiasm for being able to attract an executive such as Dahl. According to Olson, “Jeff is a great asset to have on our team. His vision and understanding of our company will add tremendous value as we continue to grow and build our presence globally. The global direct sales industry represents over $160 billion in annual retail revenue and Nerium is well positioned for global growth.”

About Nerium International:
Nerium International was established in 2011, when it partnered with the biotechnology company Nerium SkinCare to build and launch a global, “first-of-its-kind” skincare line, NeriumAD. Headquartered in Addison, Texas, Nerium International is a relationship marketing company led by a seasoned executive team with over 150 years of collective experience in the industry, including Founder and CEO Jeff Olson, who is also a best-selling author. Nerium International’s Independent Brand Partners are a family of people who believe in owning their own business, recognize their destiny is in their own control, and are ultimately inspired by helping others.

Due to Nerium International’s unprecedented sales and growth, Nerium was the youngest company ever featured in Direct Selling News and SUCCESS from Home magazine. In 2012, Nerium also became the youngest company ever to receive the Global Bravo Award for Growth from Direct Selling News. Nerium International plans to continue product development and international expansion in 2014.

Media contact: Maggie Reder, 1-212-265-4704, mreder@kruppnyc.com

SOURCE Nerium International

Source: PR Newswire

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