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Edy’s® Outshine® Introduces First National Line of Fruit and Vegetable Frozen Bars

February 26, 2014

Edy’s Launches New “Fruit and Veggie” Bars Line That Combines Fruits and Vegetables in a Frozen Snack

OAKLAND, Calif., Feb. 26, 2014 /PRNewswire/ — The Edy’s Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients. The line, called “Fruit and Veggie bars,” features five new innovative flavors, including: Blueberry Medley, Tangerine Carrot, Apple and Greens, Peach Mango Medley and Strawberry Rhubarb. The new line also includes a 12-count multi-pack featuring Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley.

(Photo: http://photos.prnewswire.com/prnh/20140226/SF72551)

“We wanted to add a unique twist to our namesake fruit bars with fruit and vegetable combinations in delicious, complementary flavors,” said Kerry Hopkins, Outshine Brand Manager. “By adding vegetables to our recipes in this new line, we have created distinct flavor profiles that are a tasty way to include vegetables in your diet.”

The new Fruit and Veggie bars line offers a refreshing fruit and vegetable frozen snack that rejuvenates with every bite. At 35-60 calories each, Fruit and Veggie bars contain at least 25% vegetables from purees and juices, so consumers can feel good knowing they’re enjoying a healthy snack. The line consists of the following refreshing flavors:

    --  Blueberry Medley, which contains puree or juice from beets, blueberries,
        pears, apples, and sweet potatoes, and is an excellent source of Vitamin
        C.
    --  Tangerine Carrot, which contains puree or juice from apples, carrots,
        pears, tangerines, and pumpkins, and is an excellent source of Vitamins
        A, C and K.
    --  Apple and Greens, which contains puree or juice from pumpkins, mangoes,
        pineapples, apples, bananas and kiwis, and kale and spinach, and is an
        excellent source of Vitamin C, as well as a good source of Vitamins A
        and K.
    --  Peach Mango Medley, which contains puree or juice from peaches, pears,
        sweet potatoes, carrots, mangoes and butternut squash, and is an
        excellent source of Vitamin C, as well as a good source of Vitamins A
        and E.
    --  Strawberry Rhubarb, which contains puree or juice from pears, apples,
        strawberries, pumpkins, rhubarb, cranberries, carrots, and beets, and is
        an excellent source of Vitamin C.

“Our consumers ‘shine brighter’ in every aspect of their lives, so we are thrilled to help them rejuvenate themselves with a wholesome snack that includes real fruit and vegetables in every bite,” said Hopkins.

Edy’s Outshine Fruit and Veggie bars will be available nationwide starting in February 2014 for $4.39 per box, which includes six 2.5 oz. bars. The Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley Multi-Pack includes twelve 1.5 oz. bars per box, also at $4.39.

In 2013, the Edy’s parent brand rebranded to the Edy’s Outshine brand and launched two new lines: Coconut Waters(TM) bars, which are the first national coconut water-based frozen fruit bars available in retail; and the Limited Edition Seasonal Picks line, which includes seasonal flavors that are inspired by the farmer’s market.

In addition to the new lines, the Outshine brand includes existing Edy’s Fruit Bars favorites, such as Creamy Coconut, Grape, Lemon, Lime, Mango, Peach, Pineapple, Pomegranate, Raspberry, Strawberry and Tangerine; Multi-packs include Grape, Cherry, and Tangerine; and Lime, Strawberry, and Wildberry; and No Sugar Added multi-packs include Black Cherry, Strawberry-Kiwi, and Mixed Berry; and Strawberry, Tangerine and Raspberry.

To find out more about Edy’s Outshine fruit bars, visit www.OutshineSnacks.com.

*Marketed as Dreyer’s Outshine(®) fruit bars in the West.

About Nestle Dreyer’s Ice Cream Company

Nestle Dreyer’s Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world’s largest nutrition, health and wellness company. Nestle Dreyer’s Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s(®) brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer’s/Edy’s(®) Grand, Slow Churned(®), Dibs(®), Outshine®, Nestle Crunch(®), Drumstick(®), Butterfinger(®), Toll House(®), Push-Up(®), Frosty Paws(®), Eskimo Pie(®), Skinny Cow )and Haagen-Dazs(®). Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

About Nestle USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestle provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestle. Good Food, Good Life” is all about. Nestle USA, with 2013 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

CONTACT:

Melissa Marasco

Zenzi

760-635-9320

Melissa@zenzi.com

Diane McIntyre

Nestle Dreyer’s Ice Cream

510-601-4338

Diane.McIntyre@us.nestle.com

SOURCE Edy’s Outshine


Source: PR Newswire



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