Elsevier Unveils New Digital Platform for Expert Consult, Student Consult

March 6, 2014

PHILADELPHIA, March 6, 2014 /PRNewswire/ –

Clinicians and students will benefit from these medical reference and learning
solutions enhanced by Inkling’s feature-rich, intuitive and interactive digital platform

Elsevier [http://www.elsevier.com ], a world-leading provider of scientific, technical
and medical information products and services, today announced the launch of the fully
redesigned Expert Consult and Student Consult, its two medical reference and learning
platforms, now powered by Inkling [http://www.inkling.com ], the creator of engaging,
intuitive digital books for some of the world’s most respected publishers.

Expert Consult and Student Consult now feature Inkling’s standard-setting reading and
search experience. Both existing and new users will benefit from easy search, consistent
structure, rich media, social and community features, as well as seamless electronic
access from any device. Fast Company recently selected Inkling as one of “The World’s 50
Most Innovative Companies
[http://www.fastcompany.com/most-innovative-companies/2014/inkling ].”

These interactive tools offer access to Elsevier’s robust, renowned library of texts,
including Netter’s Atlas of Human Anatomy, Gray’s Anatomy and Braunwald’s Heart Disease in
digital format. There is no additional cost for separate use of digital and print copies
of each available title. If a clinician or medical student buys the print version of an
Elsevier medical reference or textbook, the corresponding digital title is also theirs on
Expert Consult or Student Consult.

“We are constantly working to provide the best, most comprehensive and interactive
tools to meet the needs of our increasingly tech-savvy customers,” said Linda Belfus,
Senior Vice President for Content, Elsevier Clinical Solutions. “Inkling’s technology,
coupled with our extensive library of medical texts, makes the learning experience for
medical students and the reference needs for clinicians more convenient, immersive and

More than half a million users around the world of Expert Consult and Student Consult
have been integrated to-date through platform migration.

“Elsevier is blazing a trail by building their core reference and learning products on
this powerful, scalable platform,” said Matt MacInnis, Founder and CEO of Inkling. “In
about six months, we were able to build over 500,000 unique medical reference documents,
make them searchable, and scale them out to hundreds of thousands of existing users. It’s
an industry first.”

Elsevier is making use of Inkling Habitat, the industry-leading cloud publishing
platform, to build and manage the content of more than 800 medical texts so that they are
consistently structured, searchable and easily updated. Expert Consult and Student Consult
users experience truly interactive content that brings new meaning to illustrations and
allows readers’ annotations to travel across their devices and be shared with others.

Elsevier opted into the Inkling Content Discovery Platform, which allows Google to
index the contents and make them available for instant preview and purchase online. To
experience the power of Elsevier content in Google search, users can type “robbins
congenital heart disease” into Google and see a set of search results delivered from deep
within Elsevier’s industry-leading content. This is one of hundreds of thousands of topics
that now rank organically in Google search.

Current Expert Consult and Student Consult users are automatically upgraded to the new
Inkling platform experience. New and returning customers can buy access to individual
chapters and complete eBooks directly online.

Elsevier plans to roll out hundreds of additional digital titles, ranging from
oncology to psychiatry, pediatrics to emergency medicine, and more, throughout 2014.

Visit https://studentconsult.inkling.com or https://expertconsult.inkling.com
[http://expertconsult.inkling.com ] for more information or to download a free chapter
from the new Expert Consult and Student Consult.

About Inkling

Inkling is a pioneer in collaborative cloud publishing. Inkling is reimagining digital
books by creating intuitive, interactive and engaging books built for mobile and web.
Through Inkling, the world’s leading publishers are building their best content on
Inkling’s cloud publishing platform– Inkling Habitat Inkling is moving an entire industry
forward by creating the infrastructure to transform words on paper into content in the
cloud. Based in San Francisco, Inkling is backed by Sequoia Capital and partners with the
world’s leading publishers. For more information, visit http://www.inkling.com.

About Elsevier

Elsevier is a world-leading provider of scientific, technical and medical information
products and services. The company works in partnership with the global science and health
communities to publish more than 2,000 journals, including The Lancet
[http://www.thelancet.com ] and Cell [http://www.cell.com ], and 25,000 book titles,
including major reference works from Mosby and Saunders. Elsevier’s online solutions
include ScienceDirect [http://www.sciencedirect.com ], Scopus [http://www.scopus.com ],
SciVal [http://info.scival.com ], Reaxys [http://www.elsevier.com/reaxys ], ClinicalKey
[https://www.clinicalkey.com ] and Mosby’s Suite [http://www.confidenceconnected.com ],
which enhance the productivity of science and health professionals, helping research and
health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier [http://www.elsevier.com ]
employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC
[http://www.reedelsevier.com ], a world leading provider of professional information
solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly
owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext
Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

        Media contact
        Christopher Capot
        Director, Corporate Relations
        +1-917-704-5174 (mobile)

SOURCE Elsevier

Source: PR Newswire

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