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Manduka® Launches LiveON(TM): The First 100% Recyclable and Reclaimable Collection of Yoga Products

April 1, 2014

Yoga gear innovators debut exclusive closed-loop process in new, performance-based yoga mats and sandals

LOS ANGELES, April 1, 2014 /PRNewswire/ — Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, adds an all new collection to its legendary family of earth-friendly yoga products: LiveON. The first-ever 100% reclaimable and recyclable, closed-loop solution for yoga mats and gear, the LiveON Collection offers a completely new, paradigm-changing approach to sustainability. Engineered exclusively with PLUSfoam® material, the LiveON line will be offered in three revolutionary products–Onward, Manduka’s first slip-on sandal; the highly anticipated kids mat; and two groundbreaking performance mats for every type of practitioner–all in bold new colors.

Created in an exclusive partnership with PLUSfoam® – a 100% recyclable, environmentally-friendly alternative to traditional foams, rubbers and plastics–the LiveON products are the most complete, sustainable gear available. At any time, LiveON products can be sent back to a global PLUSfoam® reclaim center where they will be recycled into future products made of PLUSfoam®.

“The LiveON collection is unprecedented not only because it redefines what it means to be sustainable, but also because it reaches a new audience for Manduka,” said CEO Sky Meltzer. “Yoga can be an incredible complement to cyclists, hikers, climbers or anyone who thrives on a healthy, active lifestyle. LiveON allows any outdoor enthusiast the means to practice on a consciously engineered closed-loop yoga mat that is conveniently light weight, with maximum cushion.”

The LiveON Collection includes:

    --  LiveON Yoga Mat ($48-58): The new moderately priced, lightweight
        performance mat features the 100% recyclable PLUSfoam® material, making
        it the ultimate salutation to mother nature in its 5mm (available this
        June) or 3mm option (available this Fall).  Great for the yogi who also
        lives for other fitness activities, this mat offers supportive cushion,
        is portable and is crafted with a closed-cell construction to prevent
        the absorption of moisture, microbes or bacteria. Offered in Thunder,
        Midnight, Arise, Quest, Kindred
    --  LiveON Yoga Kids Mat ($48): Manduka's first printed mat is a super
        green, super durable kids mat that is lightweight and easy to transport
        (available this June).  Toxin and heavy metal-free, this 100%
        reclaimable mat is perfect for the tiny yogi.  (Offered in Kindred,
        Quest, Sway)
    --  OnWard Sandals ($40): Yogis can literally take a step in a sustainable
        direction with sandals made from the same PLUSfoam® material as the
        LiveON yoga mats. These stylish sandals--for men and women--make for an
        airy, comfortable footbed with a smaller carbon footprint (available
        now). Offered in colors Kindred, Quest, Sway, Black, Drift

The LiveON sandals are available starting today at www.manduka.com. The LiveON Yoga Mat 5mm and LiveON Yoga Kids Mat will be available starting in June 2014 – the collection can be found at www.manduka.com/liveon.

For more information, please visit: http://www.manduka.com join us on Facebook http://www.facebook.com/mandukayoga or follow us @MandukaYoga

About Manduka?

Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka’s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

About PLUS Compound Technologies, LLC

?PLUSfoam® is committed to “saving the planet…one product at a time(TM)”. Using its proprietary, 100% RECYCLABLE compounds, PLUSfoam® makes materials and components for manufacturers of branded consumer goods. PLUSfoam® often outperforms the materials they are intended to replace such as traditional foams, plastics and rubber. PLUSfoam® operates reclaim facilities in the US, Canada, Europe, China, Korea and Japan where consumers can return any products made with PLUSfoam®. Details about the PLUSfoam® post-consumer reclaim program can be found at www.PLUSfoam.com/recycle.

Contact:

Marci Mollins

Saeger Media Group

marci@saegermediagroup.com

310.935.3882

SOURCE Manduka


Source: PR Newswire



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