In Honor of National Foot Health Awareness Month, VIONIC Launches #SoleStory Campaign to Encourage People to Share How Orthaheel Technology Saved Their Soles
Vionic Footwear prescribes a healthy dose of feel-good stories about walking in supportive footwear during National Foot Health Awareness Month.
San Rafael, CA (PRWEB) April 23, 2014
Vionic Footwear with Orthaheel Technology, in partnership with Dr. Andrew Weil, is using National Foot Health Awareness Month to kick-start a movement towards walking in health with the launch of their #SoleStory campaign. The goal is to inspire individuals who have discovered the support that VIONIC Footwear offers to share how life-changing it can be to wear proper footwear.
"Walking offers the great advantage of requiring no skill or practice. Everyone knows how to do it, and the only equipment you need is a good pair of shoes. You can walk outdoors or indoors (in shopping malls, for example). It is probably the safest option of all, with the least chance of injury, says Dr. Andrew Weil, “The right shoes are as essential for aerobic walking as for running.”
It is no secret that most shoes are not giving the support needed to keep foot and back issues at bay. From the working professionals and active moms to the student hustling to class, wearing a shoe such as VIONIC that gives true support, is not only essential for those who have pre-existing pain and discomfort, but is also preventative for future problems.
Those who have already discovered VIONIC can attest to the life-changing difference it has made. From the marathoner who owns a running store who whole-heartedly recommends Vionic with Orthaheel technology to customers, to a kindergarten teacher trying to keep up with her energetic students, to the world traveler whose travels have only continued because of her discovery of Orthaheel Technology. The stories these fans tell are inspiring and heart-felt – and a true testament of the power good foot health has to transform a person’s life. To watch their stories, and more at http://www.vionicshoes.com/solestory or by following #SoleStory on Twitter, Instagram and Facebook.
VIONIC enthusiasts, or those new to the brand, now have the opportunity to share their #SoleStory. From now through May 15, 2014, they are encouraged to share their “#SoleStory” via Twitter, Instagram, Facebook or the Vionic online platform using the hashtag #SoleStory. As part of the social media campaign, participants can upload either a photograph and caption or a short video that tells the story of how proper footwear has improved their quality of life and allows them to live an active life. #SoleStory participants with the most votes received by June 1st will qualify to be named the 2015-2016 Vionic #SoleStory Ambassador, and will be flown to San Francisco to star in next year’s Vionic #SoleStory campaign.
Full contest details can be found at: http://www.vionicshoes.com/solestory-contest.
For more information about VIONIC Footwear, the #SoleStory Campaign, or to arrange an interview with Dr. Andrew Weil on the benefits of walking, please contact Amy Cunha, BigPicture PR, Amy(at)BigPicPR(dot)com.
About Vionic with Orthaheel Technology
Vionic with Orthaheel Technology style-meets-science brand of women’s and men’s contemporary shoes with built-in biomechanical orthotic support. Vionic addresses the biomechanics of the feet by providing top-rated relief from common problems such as heel, knee and back pain, and is clinically shown to reduce over-pronation, which can improve foot function and relieve associated pain.
Australian Podiatrist, Phillip Vasyli introduced the award-winning Orthaheel brand (now called Vionic) in 1991 in order to reach an even larger audience of people struggling with heel, knee, leg and lower back pain. In addition to orthotics, the unique Orthaheel technology is a built-in staple for the Vionic collection of shoes, sandals and slippers. Vionic with Orthaheel Technology offers the only sandals recommended by both the American Podiatric Medical Association (APMA) and America’s leading wellness doctor, Andrew Weil, MD.
For more information and to view informative articles written by Phillip Vasyli, please visit http://www.orthaheelusa.com. The line ranges in retail price from $59.95 to $149.95 and is available at vionicshoes.com, Nordstrom.com, zappos.com, Footsmart.com and select retailers across North America.
For the original version on PRWeb visit: http://www.prweb.com/releases/2014/04/prweb11781811.htm