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A Handbag Essential That May Help Save a Life: Bayer HealthCare and WomenHeart: The National Coalition for Women with Heart Disease Launch Year Two of Handbags & Hearts

May 1, 2014

Charitable Campaign Urges Women to Help Prepare for a Heart Attack by Including Bayer® Aspirin in Their Handbags

WHIPPANY, N.J., May 1, 2014 /PRNewswire/ — Each year in the U.S., nearly 300,000 women have heart attacks,(i) yet most women’s handbags are better prepared to manage a broken nail (55%) or bad hair day (36%) than a heart attack (17%).(ii) Today, Bayer HealthCare, the makers of Bayer® Aspirin and WomenHeart: The National Coalition for Women with Heart Disease announce year two of Handbags & Hearts, a national campaign that urges women to carry aspirin in their handbags — the one item they do not leave home without – at all times to be prepared for a sudden heart attack. As Mother’s Day nears and women are in the spotlight, Handbags & Hearts encourages women to learn the signs and symptoms of heart attack, as recognizing the symptoms and knowing what to do in the moment could mean the difference between life and death.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7179651-bayer-healthcare-womenheart-year-two-of-handbags-and-hearts

“Bayer HealthCare has long been dedicated to providing heart health education,” said Girard Smith, Vice President of Over-the-Counter Marketing, Bayer HealthCare. “We’re proud of the work we’re doing with Handbags & Hearts and hope it helps women to realize that by taking one small step – carrying Bayer® Aspirin – they can be better prepared for a heart attack. It’s truly life-saving information.”

When taken during a suspected heart attack and for 30 days thereafter, aspirin has been shown to reduce the risk of death by 23 percent and lessen a heart attack’s damaging effects to the heart muscle.(iii )Yet, in a national survey, less than one-quarter of women said they carry aspirin in their handbag.(ii)

“As a cardiologist, I see women everyday who aren’t aware of the unique symptoms women often experience or what to do if they suspect they are having a heart attack. I feel compelled to spread the word, as there are actions we can take to better prepare ourselves and ultimately save lives,” said Tracy Stevens, MD, FACC, Medical Director of the Saint Luke’s Mid America Heart Institute’s Muriel I. Kauffman Women’s Heart Center and Member of the WomenHeart Scientific Advisory Council, WomenHeart’s advisory group of the nation’s leading experts on women’s heart health. “I am excited to team up with Bayer HealthCare again on Handbags & Hearts, as it helps us spread the word about heart attack preparedness and I encourage all women to visit HandbagsAndHearts.com to learn more.”

What’s in a Handbag Can Save a Life
Visit HandbagsAndHearts.com to learn the signs and symptoms of heart attack. As part of Bayer HealthCare’s continued support of WomenHeart, they are providing the organization with a donation of $100,000. During the month of May, for every woman who spreads the message by going to the website and sharing information, Bayer HealthCare will make an additional donation ($1 for “Like,” $2 for “Share,” and $1 for Coupon Redemption) to WomenHeart: The National Coalition for Women with Heart Disease, for up to a total of $50,000. WomenHeart is the first and only national organization providing support to women living with and at risk for heart disease, and includes a national network of women living with heart disease, aligned with a scientific advisory council composed of many of the nation’s top cardiologists and other healthcare experts, all committed to helping women live longer, healthier lives.

In addition, visit HandbagsAndHearts.com to find out how you can spread the word about heart attack preparedness for a chance to win one of 31 designer handbags being awarded this month.

Don’t Know the Signs of Heart Attack
When it comes to heart disease, men and women are not always created equal. In an online survey of 1,000 women, most had limited knowledge of heart attack symptoms different to them such as nausea (43%) and cold sweats (36%).(ii) And while most women (61%) surveyed said they think they are at risk for heart attack in their lifetime, many said they did not ask their doctor about their “overall heart health” at their last physical.(ii )

“If you suspect a heart attack, calling 911 and crushing or chewing aspirin as directed by a physician can be life-saving. It’s so easy, but so many women are not doing this. As we’re nearing Mother’s Day, I encourage all of you to share this life-saving information with those that are near to you,” said Dr. Tracy Stevens.

To learn more about Handbags & Hearts, visit HandbagsAndHearts.com.

About the Survey
The Bayer Aspirin Handbags & Hearts Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 women, ages 40+, between March 27(th) and April 4, 2013, using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measureable and is affected by the number of interviews and the level of the percentages expressing the results. For the interview conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if the interviews had been conducted with all persons in the universe represented by the sample.

About Women Heart: The National Coalition for Women with Heart Disease
WomenHeart: The National Coalition for Women with Heart Disease is the nation’s first and only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. Find more information at: www.womenheart.org.

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.9 billion (2013), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 56,000 employees (Dec 31, 2013) and is represented in more than 100 countries. More information is available at www.healthcare.bayer.com.

The Consumer Care division of Bayer HealthCare is headquartered in Whippany, N.J. USA. Bayer’s Consumer Care division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Aleve®, Alka-Seltzer®, Alka-Seltzer Plus®, Apronax®, Aspirin®, Bactine®, Bayer® Aspirin, Bepanthen®, Bepanthol®, Berocca®, Cal-D-Vita/Elevit®, Canesten®, Flanax®, Flintstones(TM) Vitamin, Midol®, One A Day® Vitamin, Phillips’® Milk of Magnesia, Redoxon®, Rennie®, Supradyn®, Talcid® and Vital 50 Plus®.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

(i) Heart Disease and Stroke Statistics 2014 Update: A Report From the American Heart Association – Table 18-1 http://circ.ahajournals.org/content/early/2013/12/18/01.cir.0000441139.02102.80
(ii) Bayer Aspirin Survey: Conducted by Wakefield Research. Demographic Report, 1,000 U.S. Women Ages 40+. April (2013).ISI-2, ASA Professional Label and AHA MI Guidelines
(iii) ISI-2, ASA Professional Label and AHA MI Guidelines

http://photos.prnewswire.com/prnvar/20140205/NY60136LOGO-a

SOURCE Bayer HealthCare


Source: PR Newswire



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