Sturdy Girl Sports Awarded US Patent for Ultra-Supportive Sports Bra Technology
LOUISVILLE, Colo., June 13, 2014 /PRNewswire/ — Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the US Patent and Trademark Office for the proven, unique Sturdy Support System that powers its ultra high impact sports bras.
The Sturdy Support System (S(3)) consists of three distinct Sturdy Girl sports bra advantages: 1) compression, 2) encapsulation, and 3) suspension – the quality that makes Sturdy Girl truly patentable. Suspension is accomplished because each breast is supported within the M and W overlap frame created especially for larger breasted athletes. These features, combined with the fact that this is the first pull-over-the-head, high impact bra for up to size DD, make this bra a winner.
Sturdy Girl Founder and CEO Hilary Heath created Sturdy Girl apparel after producing three kids left her breasts looking like they’d been through a war. Post breast augmentation Hilary understood the challenges facing large-breasted athletes in a real and personal way.
Heath launched Sturdy Girl in 2012. “I run on a regular basis, and what a shock to go from running as a B cup to running as a DD! I couldn’t stop thinking about the need for a large cup size, ultra high impact sports bra that looked as cute as those B cup pull over bras I used to wear. That’s why Sturdy Girl was created!”
The brand, sold primarily online and in running and tennis stores like Forward Motion Sports in Danville, California; Rocky Mountain Racquet Specialists in Boulder, Colorado; and GoGo Running in Rome, Georgia, has only been selling for a little more than two years but already counts thousands of size C, D and DD customers among its loyal fan base.
About Sturdy Girl:
Launched in 2012 for female athletes with larger breasts, Sturdy Girl Sports designs and develops innovative sports bras and coordinating fitness apparel with maximum support and a fashionable flair. Owner/designer Hilary Heath has been an athlete all her life, and has had larger breasts since her breast augmentation surgery in 2005. She developed Sturdy Girl Sports bras for large breasts and the athletes who carry them. Visit sturdygirlsports.com and follow on Facebook.
SOURCE Sturdy Girl Sports