World Renowned Patient Advocate, Amye Leong, Joins Board of ActiveLife (Scientific)

June 17, 2014

SANTA BARBARA, June 17, 2014 /PRNewswire-iReach/ — ActiveLife (Scientific), a medtech company developing first-in-kind technology for measurement of tissue health, today announced that internationally renowned patient advocacy leader and health policy expert Amye Leong has been appointed to the Company’s Board of Directors.

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“Amye brings unique insights into health policy, particularly from a patient’s perspective. She understands, and can help us attain, true patient-empowered healthcare,” stated Davis Brimer, ActiveLife’s Chief Executive Officer. “We are extremely grateful for her commitment to ActiveLife and look forward to working together to increase stakeholder value by empowering people to live an active life.”

“I am delighted to assist an innovative and high potential company like ActiveLife,” stated Ms. Leong. “Their products have the potential to allow both researchers and clinicians to better identify and assess disabling and costly bone-related disorders, which should in turn lead to more personalized and effective treatments.”

Ms. Leong joins ActiveLife’s Board at a crucial time when patients, payers, and the population at large are increasingly challenged by the prevalence of bone and joint diseases, and the injuries that result. Developing effective, affordable and accessible healthcare solutions will require the ability to understand and address the underlying issues at the individual patient level.

About Amye Leong MBA

Amye is an internationally recognized patient advocate, speaker, author and educator. She is President & CEO of Healthy Motivation, a health education/advocacy consulting firm in Santa Barbara, California, and Paris, France. Her clients include governments, industry and non-government organizations in 18 countries who seek expertise in patient-centered care, patient advocacy and patient advisory programs. Diagnosed with rheumatoid arthritis at age 18 and later with Sjogren’s syndrome and osteoporosis, she became wheelchair-bound within 6 years. After 16 surgeries and 12 joint replacements, she developed America’s largest network of young adult arthritis education/advocacy programs, and became a respected medical and motivational speaker, advocate and facilitator.

She currently serves on the US National Institute of Health (NIH) Director’s Council of Public Representatives, as a member of the Board and Executive Committee of the Alliance for Aging Research, the Archstone Foundation, Chair of the Santa Barbara Advisory Board of the Arthritis Foundation, Steering Committee of the Outcome Measures in Rheumatology (OMERACT), and Clinical Trials Grant Review for the NIH National Institute of Arthritis, Musculoskeletal and Skin Diseases and Patient-centered Outcomes Research Institute.

Amye was honored to be the cover girl for the 25(th) anniversary issue of Arthritis Today magazine, the award-winning magazine of the national Arthritis Foundation USA (November/December 2012 issue). The cover story “A Powerful Patient” is available at (http://healthymotivation.com/aPowerfulPatient.LEONG.ATmagazine.Nov.Dec2012.pdf).

She served as International Spokesperson for the United Nations Bone and Joint Decade from 2000-2010. She is the author of ‘The Complete Idiot’s Guide to Arthritis’ (2009), Get a Grip: A Take Charge Approach to Arthritis’ (2002), and several peer-reviewed journal articles. Amye was honored at the White House by President G.W. Bush with the 2001 President’s Service Award, America’s highest honor for community service. The Arthritis Foundation named Amye one of its America’s Fifty Heroes and awarded her its highest honor, the Harding Award. As a Community Hero, she carried the Olympic Torch for the 1996 Olympic Games. She was appointed to the National Institute of Arthritis, Musculoskeletal and Skin Diseases (NIAMS) Advisory Council and chaired the Surgeon General’s National Council on Self-Help and Public Health under C. Everett Koop.

Amye continues to travel the world for the Bone and Joint Decade, the global alliance for musculoskeletal health, motivating people affected by chronic disorders to take charge of their health and well-being, and facilitating leaders of health professional societies, patient advocacy groups, industry, academic and research institutions, and governments to work together to improve musculoskeletal care. She earned a BA in Communications from the University of California and MBA from Purdue University. Learn more at www.healthymotivation.com

About ActiveLife (Scientific)

ActiveLife develops instruments for measurement of tissue health. The company’s flagship products are used worldwide by the most innovative and thought leading medical researchers. BioDent(TM) Reference Point Indenter (RPI) is a bench-top instrument used by life scientists to measure translational tissue material properties. OsteoProbe® RPI is a hand-held instrument designed to be used in the translational and clinical settings to assess bone material properties.

A groundbreaking discovery in 2005 led renowned UC Santa Barbara inventor Dr. Paul Hansma – an inventor for Atomic Force Microscopy – to the invention and development of Reference Point Indentation (RPI). RPI introduces unrivaled possibilities for direct, accessible and affordable measures of the health and longevity of the body’s tissues. ActiveLife (Scientific) was founded in 2007 to realize the dream of empowering people to live an active life. Learn more at www.activelifescientific.com

Media Contact: Davis Brimer, ActiveLife (Scientific), +1.805.770.2600 x101, davis@activelifescientific.com

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SOURCE ActiveLife (Scientific)

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