JAC Vapour to Launch New Experiential Campaign in Key Cities
EDINBURGH, Scotland, August 1, 2014 /PRNewswire/ –
JAC Vapour, the UK’s leading high quality e-cigarette brand, kick started a new
experiential campaign last night by unveiling their first pop up ‘vape space’ in
Edinburgh, the home of the brand. The sponsorship-led initiative will form part of a new
six-month campaign, The JAC Vapour Exchange, which will encourage smokers to exchange
their traditional cigarettes for a healthier alternative – a high quality e-cigarette.
To help clear the air ahead of Edinburgh’s busy Festival season, the brand
collaborated with Scotland’s leading arts and entertainment magazine, The List, to create
a pop up e-cigarette bar at its award-nominated annual Festival Party. Nearly 2,000 guests
from the arts and creative industries attended the evening event, which took place on
Thursday 31st July in Summerhall, to celebrate the start of Edinburgh Festival Fringe.
During the party, JAC Vapour representatives distributed the brand’s e-cigarettes to
smokers and encouraged them to visit the party’s pop up vape bar to sample different
e-liquid flavours and find out more from JAC Vapour’s team of experts.
The List partnership is the first of a series of sponsorships coming from the forward
thinking brand, which will be rolled out in London and Edinburgh over the coming months.
As producers of the most advanced e-cigarettes on the market, JAC Vapour will forge
collaborations that target influencers across the creative and design industries and
reflect the high quality and integrity of the product. The campaign will build on the
success of JAC Vapour’s first major advertising campaign which ran in both cities earlier
this year and, through a programme of experiential activity at partner events, educating
smokers on the benefits of making the switch from traditional cigarettes to e-cigarettes.
Emma Logan, Co Founder of JAC Vapour comments:
“2014 has been a pivotal year for JAC Vapour in terms of growth; with new product
development and launches, our first ad campaign and now our first experiential event. We
are very excited to be working with forward thinking partners, The List, to launch our 6
month experiential campaign. In addition to building upon current momentum and awareness
for the brand, it underpins our commitment to breaking misconceptions that smokers may
have regarding e-cigarettes; through customer education and brand interaction. Our
investment into integrated marketing campaigns and product innovation this year form part
of JAC Vapour’s ambitious growth plans for the coming year.”
Founded in 2010, Edinburgh-based JAC Vapour produce the simplest, best looking and
most advanced high quality e-cigarettes on the market. The team’s commitment to developing
new high performance products to suit e-cigarette users’ fast changing needs has cemented
its reputation as a trusted brand across the wider vaping community. In March this year
the brand launched Clear Steam – a revolutionary e-liquid that emits no visible vapour
when exhaled, it is the only product of its kind on the market that has been developed by
a mainstream brand.
For further information visit: http://www.jacvapour.com
Notes to Editors
Edinburgh-based, JAC Vapour was formed in 2010 to meet the growing demand for
electronic cigarettes in the UK. It is now established as one of the foremost high quality
e-cigarette producers and a market leader in terms of quality, technology and industry
The company was founded by Andy and Emma Logan who managed to kick a long standing
smoking habit after discovering e-cigarettes on a trip to the US. Their success and a
strong personal belief in the benefits of e-cigarettes as a safer, alternative to smoking,
is at the core of the company ethos today.
SOURCE JAC Vapour