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Find Out How the Aging Population Drives the US Vitamins and Minerals Market

Posted on: Friday, 26 October 2007, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c72870) has announced the addition of "Vitamins and Minerals in the United States 2007" to their offering.

In the vitamins and minerals market, purchase decisions are driven largely by healthful living trends. However, as discussed in this report, consumers have a wide array of reasons for taking (or not taking) vitamins and minerals. Understanding trends and consumer behaviour will be critical in gaining share in the vitamins and minerals market.

This report offers an in-depth discussion of the following topics:

-How the aging population drives the market

-How women are the primary consumers of vitamins/minerals and supplements

-How certain cohorts are less interested in taking supplements, and suggestions on how to attract these groups

-How dissatisfaction with traditional medicine can lead consumers to seek treatments for specific conditions

In addition, this report looks at how manufacturers are trying to reach consumers with advertising, and where the market may be headed. Despite many positive drivers, we expect the market to remain stagnant or grow only slightly, as mass merchandisers continue to lower prices and some consumers choose to forego supplements for healthy foods.

The vitamin and mineral supplement market covered in this report has been divided into four segments:

-Liquid vitamins/minerals: vitamin and mineral supplements in liquid form (or powder to be added to liquid)

-Mineral supplements: supplements based on mineral ingredients (calcium, iron) in pill or tablet form

-Multivitamins: pills or tablets that contain a mixture of a number of vitamins in one pill or tablet

-One- and two-letter vitamins: pills or tablets that contain only one or two specific letter vitamins

Contents:

Scope and Themes

What you need to know

Definitions

Abbreviations and Terms

Abbreviations

Terms

Executive Summary

Snapshot of the market

Principal factors driving use of vitamin and mineral supplements

Principal issues impacting use of vitamins and minerals

Types of new/growing product introductions

Advertising

Retail outlets

Future trends and forecast

Market Drivers

Evidence that vitamins are helpful...

... and evidence that vitamins are harmful

An aging country in search of the fountain of youth

List of Figures

Appendix

For more information visit http://www.researchandmarkets.com/reports/c72870.

Source: Business Wire

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