Duke Medicine Selects Grizzard Communications Group As Agency of Record
The Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, today announced it has been selected to serve as agency of record for Duke Medicine’s Grateful Patient fundraising initiative.
The Duke Medicine brand conceptually integrates the Duke University Health System, the Duke University School of Medicine, and the Duke University School of Nursing and represents the combination of research, clinical care, and education that takes place through the efforts of its faculty, staff, students, and trainees at many different sites throughout its region and worldwide.
Grizzard will be leading Duke Medicine’s direct marketing efforts to raise awareness of the increasingly important role of private philanthropy in academic medicine. Gifts from individuals are the single largest source of support for research that translates into better health and new cures.
Grizzard has a longstanding relationship with the Duke Comprehensive Cancer Center. In this new effort Grizzard will focus on initiatives that raise awareness among patients who feel they have benefited from excellent medical care.
“We believe our partnership with Grizzard has us poised for great things,” said Mike Morsberger, Vice President, Duke Medicine Development and Alumni Affairs. “We are confident in Grizzard’s ability to lead us into this opportunity that ultimately will lead to better care and lives saved.”
“Duke Medicine is one of the premier medical brands in the U.S.,” said Terry Barber, Vice President and Senior Strategist at Grizzard Communications Group. “Their leadership and innovation sets a tone within both the medical and fundraising communities.”
As a world-class academic and health care system, Duke Medicine strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.
The 87-year-old Grizzard Communications Group is one of the top 10 direct response firms in the U.S. Through offices in Atlanta, Los Angeles and several other major U.S. cities, the Grizzard Communications Group serves nonprofits across America. Clients include: The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, state Sheriffs’ Associations, Habitat for Humanity affiliates, Prostate Cancer Foundation, National Urban League, and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
The Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.