November 7, 2007

MediMedia Celebrated 33rd Annual Health and Medical Media Awards at Star-Studded Gala in Philadelphia

Melissa Stark, television host and anchor, hosted the 33rd Annual FREDDIE Awards, MediMedia's black-tie gala honoring the best in the year's health and medical productions, it was announced today. Known as the "Oscars of Health and Medicine," the 2007 ceremony was held at Philadelphia's elegant Crystal Tea Room.

In addition to the 31 awards bestowed for excellence in a variety of categories, The FREDDIE Awards presented their prestigious 2007 Lifetime Achievement Award, the organization's highest honor to Bob and Leila Macauley, Founders of AmeriCares. The 2007 Special Awards for Public Service were presented to Vincent T. DeVita, Jr., M.D. for his global leadership in cancer research and treatment, Dan and Claire Marino and the Dan Marino Foundation for their long-term efforts to support the challenges of Autism, and the Fidelco Guide Dog Foundation for their years of support to the visually impaired.

"These honorees have made an immeasurable contribution to the field of health and medical productions and, perhaps more importantly, to the personal lives of countless individuals," said Steve Simcox, CEO, MediMedia, USA. "Our hope is that this spotlight placed on their work will further increase contributions to support their efforts in the health and medical communities."

"The mission of the FREDDIE Awards is to provide encouragement and acknowledgment to the producers of health and medical electronic media. We are proud to share their accomplishments with a world that will benefit greatly from the knowledge they provide," said Donna Hill Howes, Executive Producer of the FREDDIE Awards.

The 2007 Lifetime Achievement Award and Special Award Recipients joined the luminous ranks of past winners including, Bill and Melinda Gates, Christopher Reeve, Marlo Thomas, Jerry Lewis, Jack LaLanne, Mary Tyler Moore, Doctors Without Borders, Jonas Salk, M.D., Senators John Glenn, Bob and Elizabeth Dole, and basketball legend Magic Johnson, to name a few.

About: AmeriCares

AmeriCares is a nonprofit disaster relief and humanitarian aid organization founded by Bob and Leila Macauley, providing immediate response to emergency medical needs, as well as supporting long-term humanitarian assistance programs for all people around the world, irrespective of race, creed or political persuasion. AmeriCares solicits donations of medicines, medical supplies and other relief materials from U.S. and international manufacturers, and delivers them quickly and efficiently to healthcare and welfare professionals around the world. To accomplish these results, AmeriCares assembles product donations from the private sector, determines the most urgent needs and solicits the funding to send the aid via airlift or ocean cargo to health and welfare professionals on the ground. AmeriCares works with international and local non-governmental organizations, hospitals, health networks and government ministries. Historically, each $100 in cash contribution enables AmeriCares to deliver more than $3,000 in emergency relief, including medicines, medical supplies and nutritional supplements.

About: Vincent T. DeVita, Jr., M.D.

Vincent T. DeVita, Jr., M.D., has improved the lives of countless people around the globe through his outstanding contributions to cancer research and treatment. He is Chairman of the Yale Cancer Center Advisory Board and Professor of Internal Medicine and Professor of Epidemiology and Public Health at Yale University School of Medicine. Dr. DeVita is the first appointee to the post of "The Amy and Joseph Perella Professor of Medicine" at Yale University. Dr. DeVita was appointed by the President of the United States as Director of the National Cancer Institute (NCI) and the National Cancer Program. Along with colleagues at the NCI, Dr. DeVita was instrumental in developing combination chemotherapy programs which led to the curative chemotherapy for Hodgkin's disease and diffuse large-cell lymphomas. These experiments were paramount in proving that drugs could cure advanced cancer. Dr. DeVita is one of the three editors of Cancer: Principles and Practice of Oncology, the most popular cancer textbook in the world.

About: Fidelco Guide Dog Foundation

Charles and Roberta Kaman's intuitive knowledge of how German shepherd guide dogs could help people with visual disabilities live more normal lives was the genesis of the Fidelco Guide Dog Foundation. Beginning in 1960, the work done by the Kamans and an ever-growing group of dedicated and tireless staff, volunteers and supporters, has reached out and touched thousands of clients' and family members lives. Today, Fidelco is an accredited member of the International Guide Dog Federation and a recognized leader in the guide dog industry. The non-profit organization places superbly trained German shepherds throughout the U.S. and Canada, and its clients run the gamut from business people to college students. Fidelco has a national focus but every placement is local. Their instructor-trainers travel to their clients' homes and places of work to help them take the first important step toward freedom and independence. Fidelco pioneered this "In-community Placement" process in the U.S.

About: The Dan Marino Foundation

Motivated by experiences in raising their second son, Michael, who has autism, Dan and Claire Marino created the Dan Marino Foundation in 1992. The Marinos realized the need for comprehensive and integrated treatment programs for children with developmental disabilities and chronic medical problems. In 1998, the Marinos, along with Miami Children's Hospital, built the Dan Marino Center in Weston, Florida, a free-standing pediatric subspecialty center providing the most comprehensive and integrated diagnostics and treatments for children with developmental disabilities, autism, and chronic medical problems. The Center serves more than 25,000 children annually. The Marinos understand that not all individuals with autism and their families have access to services. In 2004, the Foundation launched, a 24-hour free web TV channel that is dedicated to autism and other neurodevelopmental disorders and showcases personal stories, therapies, and the latest medical breakthroughs. In 2006, the Marinos introduced the Marino Autism Research Institute (MARI). MARI is a "Virtual Institute" designed to sponsor cross-university collaborative research in understanding, treating and preventing autism. As the Marino family has matured -- Michael is now in college studying Communications -- so has Dan and Claire's vision for the Foundation. Once young adults with special needs graduate from high school, their options become alarmingly narrow. The Foundation is now engaged in supporting training and employment programs for teens and young adults with special needs.

About: Melissa Stark

This year's host, Melissa Stark, has served as the TODAY SHOW National Correspondent since 2003. Melissa has also served as host on WEEKEND TODAY and anchor on MSNBC. Melissa Stark is well known for her three years as sideline reporter for MONDAY NIGHT FOOTBALL, including Super Bowl XXXVI. While at ABC, Melissa also covered celebrity golf events, figure skating, and appeared as a guest co-host on THE VIEW.


Thirty-three years ago, FREDDIE's Founder Dr. Fredrick Gottlieb brought the worlds of medical science, education and the arts together in what has become the preeminent international media competition devoted to educational health and medical productions. Each year, the competition attracts hundreds of submissions from around the world--documentaries, series, shorts, videos, web sites, and CD-ROMs--in 31 categories. These include Oncology, Diabetes, Fitness/Wellness, Infectious Disease, Prevention, and Women's Health. All of the submitted media aim to help people live healthier, longer lives. They provide answers for consumers as well as health professionals, and raise important questions, too. The stories they tell are courageous and inspirational, often documenting the lives of those who have overcome tremendous medical struggles and those who have helped them to do so. Go to for more information.

About: 2007 FREDDIE Award winners by category



Real Talk: Blueprint for a Safer Philadelphia

MEE Productions, Inc., Philadelphia, PA



Why Planetree?

Planetree, Derby, CT



Real Sports with Bryant Gumbel: The Air We Breathe

Home Box Office, Santa Monica, CA



Laser in Dentistry, Berlin, Germany




Home Box Office, Santa Monica, CA



Alzheimer's Disease: Helping Yourself Help a Loved One

Alliance for Aging Research, Washington, DC



Reading and the Brain

WETA--Reading Rockets, Arlington, VA



Iraq: Front Line ER

Discovery Health Media Enterprises, Silver Spring, MD



Prometheus Bound: The Epidemic of Hepatitis C

Banyan Communications, St. Charles, MO



Moving OnTM: Tools for Breast Cancer Survivors

HealthMark Multimedia, Washington, DC



GYST: Life Guide for Young People on the Move

The Royal Children's Hospital, Parkville, Victoria, Australia



Action Hero Makeover

Mozark Productions, Studio City, CA



Max & Buddy the Bear in "The Bear Facts About CT Scans"

Florida Hospital Celebration Health, Celebration, FL



Mystery Diagnosis

Discovery Health Media Enterprises, Silver Spring, MD



Smart + Strong, New York, NY



True Guts

Dream Realization Media, Boston, MA



Scope of Practice

Kaiser Permanente, Los Angeles, CA



Hormone Therapy: When the PSA Rises After Prostate Cancer Treatment

Health Dialog, Boston, MA



Epilepsy Defined

Information Television Network, Boca Raton, FL



Small Steps to a Healthier America

McCann Erickson, New York, NY



Reflections on Psalm 23 for People with Cancer

Vision Video, Inc., Worcester, PA




Medfilms, Inc., Tucson, AZ



A Little More Time...What's It Worth to You?

Glendale Adventist Medical Center, Glendale, CA



Surviving Trauma & Tragedy

Michigan Victim Alliance, East Lansing, MI



The Appointment

HealthMedia, Inc., Ann Arbor, MI



The Art of Aging

Aquarius Health Care Media, Sherborn, MA



The Boy Inside

Fanlight Productions, Boston, MA



A.D.A.M. Specialty Centers: Stroke and Heart Disease

A.D.A.M., Inc., Atlanta, GA



AO Surgery Reference

AO Foundation, Davos, Switzerland



Marx Creative, Glendale, WI



The Promise and Power

Hurd Studios, New York, NY

About MediMedia

MediMedia offers some of the best-known brands in healthcare communications to both industry professionals and patients. In addition to its leading consumer health content sources, MediMedia is the preeminent provider of solutions for pharmaceutical companies along their entire marketing continuum, targeting physicians, payers and patients with our content and applications. The company's attention to content quality, accuracy and ease of comprehension, as well as its experience in delivering specialized information to targeted audiences, has earned the trust and respect of healthcare organizations, pharmaceutical companies, physicians, employers and consumers throughout the country. For more information about MediMedia USA, please visit

For more information about THE FREDDIES, please contact 650-244-4553