Market Research Suggests Internet Recruitment Is Reducing Clinical Trial Costs; 85 Percent of Patients Research Ailments Online
Posted on: Tuesday, 27 November 2007, 15:00 CST
The Internet is one of the last places pharmaceutical companies utilize when recruiting patients for clinical trials studies. But, according to Experian Research Services, the most competitive recruitment tool available today is the Internet.
Download a free whitepaper about online patient recruitment from Experian Research Services: www.smrb.com/clinicaltrials
Chris Wilson, president of Experian Research Services, explains that 85 percent of patients in the U.S. research their ailments online, providing online access to a motivated pool of clinical trial patients. "This unparalleled platform for screening large numbers of potential patients online in short periods of time is reducing the cost of clinical trials," said Wilson. Limiting patient recruitment to mass media channels such as radio, television and direct mail isn't reaching targeted patients in time.
Jody Vinci, director of sales for Experian Research Services, added that nearly 80 percent of all clinical trials fail to meet their patient enrollment deadlines. "As a result, delays continue to rise along with the demand to find patients for specialized testing," said Vinci. "The need to find a resolution quickly is costing some pharmaceutical companies a staggering $8 million each day a drug is delayed in trial. Instead, pharmaceutical companies should integrate the Internet into their patient recruitment plan during the beginning phases, not after it's too late."
Watch a video of Vinci explaining how to maximize online patient recruitment: http://www.youtube.com/watch?v=ogmWRA3haK8.
The biggest benefit for patient recruitment companies is that every dollar spent online is targeted at patients who are already participating in a permission-based survey system, receptive to e-mail communication, and who suffer from specific ailments.
Experian Research Services attracts more than 1 million visitors each month to their online platforms; of those, half of a million participate in more than 25 different surveys, and of these 200,000 are new consumers. "The individuals, who are suffering from diabetes or any health-related matters, want to be heard," said Vinci. "Emotional motivation kicks in and keeps consumers engaged. More than 85 percent of U.S. patients research their conditions on the Internet, creating an accessible and motivated pool of potential trial study patients."
Experian Research Services is the largest, permission-based consumer database which uses an online survey instrument to collect detailed, comprehensive data on consumers. www.venteinc.com.
Contact: Valerie Jennings Email Contact 816.221.1040
SOURCE: Experian Research Services
Source: MARKET WIRE
Related Articles
- S&P Equity Research Services Adds Detailed Bond Research Offering to MarketScope(R) Advisor
- S&P Equity Research Services Unveils New Tools on MarketScope Advisor(R) at the SIFMA Technology Conference in New York
- MDC Partners to present at the Fourth Annual Needham & Company Internet & Digital Media Conference in New York
- Epistem Announces Research and Development Collaboration With a Major Pharmaceutical Company
- Digital Media and Technology Investor Podcast With Gerry Kaufhold, Founder and Analyst at In-Stat's Converging Markets and Technologies Information Research Service
- EarlySense Receives FDA Clearance for Its Contact-Free Patient's Clinical Status Monitor
- MEDecision's Patient Clinical Summary To Be Implemented By Memphis Managed Care Corporation
- Bristol-Myers Squibb Awards Immunicon New Research Services Agreement for Oncology Biomarker Development
- Verispan Reports: 79% of Physicians Encourage Patients to Use the Internet for Medical Information
- FCC Won't Regulate New York Company's Internet Phone Service
 |
 |
User Comments (0)
RSS Feeds