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‘Vitals’ New Online Find-a-Doctor Service Offers the Most Comprehensive Look at Medical Professionals Available

December 6, 2007

LYNDHURST, N.J., Dec. 6 /PRNewswire/ — MDX Medical, which offers an innovative online doctor evaluation service through its website Vitals.com, announced today an expansion of its partnership with Castle Connolly Medical Ltd., best known for their prestigious “Top Doctor” ratings. Vitals.com will incorporate Castle Connolly’s “Top Doctor” ratings into its website. Additionally, it will lend their state-of-the-art analytic tools to Castle Connolly’s survey methodology in order to expand ‘Top Doctor’ ratings to more than 100 markets nationwide.

Vitals.com gives patients access — for the first time ever — to one single comprehensive source for empirical quality measures, independent doctor reviews, peer evaluations and patient feedback as they search for ‘Doctor Right’. Incorporating multiple databases and other prestigious information repositories, cutting-edge search and comparison technologies, and a robust patient feedback mechanism, Vitals has organized what a patient needs to know on more than 500,000 U.S. doctors into one free and user-friendly website.

Bringing transparent search engine technology to the age-old quest to find the right doctor, Vitals gives patients the information to make an educated decision when choosing their health care provider. Patients can browse the Vitals site to find a new doctor based on a symptom or category of specialist, or they can use the quick search option to look up their own doctors. The information available is divided into complimentary categories and includes doctor background information, such as medical education and training, hospital affiliation, sanctions, and volume of procedures, plus consumer reviews and comments. The overall effect is a multi-dimensional profile that a consumer can use as part of their process to select the most appropriate doctor to meet their medical needs.

Castle Connolly Medical Ltd., publisher of the acclaimed consumer guide, America’s Top Doctors(R) and other Top Doctors guides, is a healthcare research and information company founded in 1991 by a former medical College Board Chairman and President to help patients find the best physicians. Castle Connolly’s annual, national survey process identifies top doctors based on peer nominations and research conducted by their physician-led research team. Screened and selected Top Doctors are then profiled in various regional and national guides published by Castle Connolly, as well as in “Top Doctors” feature articles in various national and regional magazines.

“We are very pleased to be announcing the Vitals partnership with Castle Connolly, the most recognized and prestigious name for the identification of ‘Top Doctors,’” says Mitchel Rothschild, CEO of Vitals. “Expanding the Top Doctor methodology across the U.S. will help millions more patients each year to find the doctor that is right for them.”

Rothschild added, “The uniqueness of Vitals is the sum of its many parts, including an expanded Top Doctor list, the country’s largest assemblage of consumer reviews on doctors and a collection of over 20 measures on physician quality. Vitals is helping usher in a new age when patients can benefit from the power of the web and mountains of information to easily find the specific qualities they are looking for in a doctor and make enlightened choices. This service already exists for many other product categories, and yet is sorely lacking when patients must make the crucial choice of finding the right doctor. Our mission is to help patients and doctors connect so that each search on our site produces a patients’ own personal ‘Doctor Right’.”

Vitals is a subsidiary of MDX Medical, LLC and is led by CEO Mitchel Rothschild, Chairman Richard D. Forman, and Founder and Chief Medical Officer Todd Rosengart, MD. Providing a free web-based service, Vitals has a revenue model similar to other search engines, including highly targeted advertising on its site. The exclusive partnership with Castle Connolly and a founding database with over 100 million data points on doctors ensures that patients will have powerful information when choosing a doctor through Vitals.

About Vitals / MDX Medical LLC

Vitals (http://www.vitals.com/), an innovative online doctor evaluation and comparison service from MDX Medical LLC, is the comprehensive source for vital information, peer evaluations and patient feedback on more than 500,000 doctors nationwide. Drawing upon prestigious information repositories, cutting-edge search and comparison technologies, and a robust patient feedback mechanism, Vitals has organized key information to help patients make an informed choice in their search for the right doctor. Founded in 2005, MDX Medical LLC is based in Lyndhurst, New Jersey. Additional information can be found at http://www.vitals.com/.

Vitals

CONTACT: Jennifer Kutsher of MWW Group for Vitals, +1-212-827-3759,jkutsher@mww.com

Web site: http://www.vitals.com/




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