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Biolane Specialty Baby Care Line Launches in the U.S. Exclusively at Diapers.Com

December 10, 2007

MONTCLAIR, N.J., Dec. 10 /PRNewswire/ — Diapers.com welcomes another first — the leading Web retailer for baby essentials is now the exclusive U.S supplier of Biolane baby care products, launching for the first time in the U.S. Made and sold in France for more than 30 years, Biolane and its award- winning Hydra-bleine(R) Dermatological Formulae are the #1 baby care products used by French Maternity Hospitals, midwives and, most important, moms.

For a limited time, parents can receive a 15% discount on their first order of Biolane products at http://www.diapers.com/ using the promotional code BIOLANE.

“We’re pleased to offer the trusted, sought-after, European Biolane line to parents in the U.S., continuing Diapers.com’s commitment to offering the best and widest selection of baby necessities at the lowest prices online, with the convenience today’s busy parents need of fast, free shipping right to your door,” said Vinit Bharara, co-founder of Diapers.com.

Biolane, the baby hygiene specialists, provide safe and nurturing baby care products for hygiene, bath, changing and relaxation. With great respect for the special care needs of preemies, infants and children, Biolane’s proprietary plant-based formulation technology reinforces and protects the natural defenses of a child’s immature and delicate skin.

“Baby’s skin is an extremely sensitive. It reacts and functions very differently from adult skin. That’s why, from birth to maturity, baby’s skin needs products that are specially suited to its vulnerability. Products for adults are too harsh for baby’s skin, and using them could cause irritation and redness,” said Caren Conrad from BIOPHA Laboratories, manufacturers of Biolane products.

   The Biolane Difference:       Natural Ingredients: Biolane products are made with Hydra-bleine(R), a      unique natural plant complex made from wheat oils and proteins that      help reduce dehydration while nourishing and protecting baby's skin,      scalp and hair.       Dermatologist Recommended: Biolane products are dermatologist-tested      for hypoallergenicity (formulated to minimize the risk of allergies)      purity and safety. Alcohol-free and pH-balanced, they help maintain      skin's natural chemical balance.       Safety: Biolane products are tested at every stage of production and      subject to strict regulations, under the governance of the European      Directive.  Biolane products are not tested on animals.       Bonding:  Biolane's carefully designed textures and light, delicate      scent add to the pleasure of baby's hygiene routine, making it a      special time of closeness and tenderness for parents and baby.   

Biolane baby care essentials available at Diapers.com include: 2 in 1 Body and Hair Cleanser, Refreshing Cleansing Baby Wipes, Diaper Rash Cream, Nutritive Cream, Gentle Cleansing Milk, Intensive Care Baby Lotion, Gentle Shampoo Tear Free and Pure H2O Cleanser and Moisturizer.

For more information and details about receiving a discount on your first order, visit http://www.diapers.com/Biolane.

About Diapers.com

As dads themselves, company founders Marc Lore and Vinit Bharara understand diapers. Tired of the ‘diaper runaround’ . midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic and lugging big diaper boxes with their little ones tugging at them . they started 1-800-Diapers (now Diapers.com) with a wide selection of name brand diapers, later expanding to wipes, formula and a complete line of baby necessities, including soap, shampoo, creams, detergent, pacifiers, bottles and cups. The founders’ mission: To play a small part in making things a little easier for new parents and caregivers often faced with an overwhelming barrage of new duties and responsibilities.

Today, Diapers.com sells the largest selection of name brand diapers, wipes and formula on the Web. In fact, Diapers.com is the fastest growing pure play Web retailer in the country, recording a 340 percent increase (the second highest increase among all U.S. companies) in online sales in 2006, according to Internet Retailer magazine. Learn more at http://www.diapers.com/.

Diapers.com

CONTACT: Merideth McNally, +1-617-585-5793,mmcnally@360publicrelations.com, or Carrie Kocik, +1-617-585-5775,ckocik@360publicrelations.com, both of 360 Public Relations LLC, forDiapers.com




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