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Bowflex Lineup the Talk of the Retail Super Show; Growing Line of Retail Fitness Equipment Now Bears Bowflex Name

Posted on: Friday, 21 January 2005, 18:00 CST

Bowflex(R), a name synonymous with innovative home exercise gyms, is becoming a comprehensive fitness brand that now appears on a growing line of popular fitness equipment for the home, retail executives and industry leaders discovered at the 20th annual Super Show held here this week.

The name Bowflex now appears on three new treadmills, a TreadClimber(R) cardiovascular machine, SelectTech(R) dumbbells, exercise benches and strength cages, in addition to two models of home exercise gyms on display for attendees at the Super Show. The show is hosted annually by the Sporting Goods Manufacturers Association, which represents more than 1,000 sporting goods companies serving the $52-billion sporting goods industry.

"What a difference a year makes," said Tom Cove, executive vice president of the Sporting Goods Manufacturers Association. "During the last 12 months we've seen Bowflex transformed to become a complete line of fitness equipment compared to just the home gyms it showcased at last year's show. For Bowflex to reveal its growing line of fitness products at this industry-leading retail show, it says a great deal about the company's long-term plans for this brand, which already is among the most well recognized in the fitness industry."

"The transformation from a product to a fitness brand came as a result of consumer research where people told us they wanted Bowflex cardio equipment and free weights, in addition to home gyms," said Tim Hawkins, chief marketing officer for The Nautilus Group, which makes and markets Bowflex branded equipment. "We are developing innovative, high-quality products, and differentiating them by channel, which makes it easy for consumers to find the right products wherever they prefer to shop."

Hawkins said recent sales data shows that Bowflex home gyms and Schwinn(R)Fitness products are rapidly gaining retail market share since they were introduced through larger retailers about 18 months ago. "We're well on our way to becoming the brand leader in every retail segment where we compete," he said.

A broad range of Bowflex and Schwinn Fitness branded products are available at retailers such as The Sports Authority, Dick's Sporting Goods, G.I. Joes, Costco, Canadian Tire Corporation, Sears Canada, more than 350 specialty fitness dealers, and at independent bike dealers.

The Nautilus Group

Headquartered in Vancouver, Wash., The Nautilus Group, Inc. (NYSE:NLS) helps people achieve a fit and healthy lifestyle through proper exercise, rest and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R)Fitness, StairMaster(R) and Trimline(R), The Nautilus Group manufactures and markets a complete line of innovative health and fitness products through direct, commercial and retail channels. The company was formed in 1986 and had 2003 revenues of about $500 million. It has nearly 1,100 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Switzerland, Germany, United Kingdom, Italy, China and other locations around the world. More information is at www.nautilus.com

This press release includes forward-looking statements. Factors that could cause The Nautilus Group's actual results to differ materially from these forward-looking statements include availability of media time and fluctuating advertising rates, a decline in consumer spending due to unfavorable economic conditions, its ability to effectively develop, market, and sell future products, its ability to get foreign-sourced product through customs in a timely manner, its ability to effectively identify and negotiate any future strategic acquisitions, its ability to protect its intellectual property, introduction of lower-priced competing products, unpredictable events and circumstances relating to international operations including its use of foreign manufacturers, government regulatory action, and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and quarterly reports on Form 10-Q, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

Source: Business Wire

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