ExL Pharma Welcomes InfoMedics Executive As Speaker at ”Direct to Docs” Conference; To Address Physician-Patient Communications Issues
ExL Pharma, a division of ExL Events, Inc., announced today the addition of Paul LeVine, vice president of analytic services for InfoMedics, Inc., the patient feedback company, to the speaking and sponsor roster of ExL Pharma’s “Direct to Docs” conference, February 11-12, 2008 at the Hyatt in Tampa, FL. LeVine’s presentation, “The Only Message that Really Matters: How Does this Medication Work for My Patients?”, is scheduled to occur at 11:00am on Tuesday, February 12. To view the full agenda for the conference, as well as information on how to attend, please visit www.exlpharma.com.
“Tangible solutions, rather than a rehash of known challenges, is a central theme of the Direct to Docs conference. We designed the conference for direct-to-physician marketing professionals who want actionable information on how they can do their jobs more effectively,” said Bryant Small, marketing director for ExL Pharma. “Paul’s presentation is a terrific fit for our agenda, as it is focused on providing physicians and pharma with practical methods of using patient feedback to help improve the communication between patients and their physicians, leading to a better understanding and use of prescribed medications.”
“In an era of limited physician availability and increased regulatory guidelines, pharmaceutical sales reps face multiple challenges in their approach to physicians,” explains Paul LeVine. “While there are a wide range of approaches available to convey the value of individual pharmaceutical brands, in the end, whether it is direct detailing, journal advertising or reprints, they are all trying to convey the same point: to encourage the physician to choose one brand over another. A structured patient feedback program is the only means of bettering these methods’ opportunity for success by providing the information most important to physicians: proof that the brand in question will work for his or her patients.”
This presentation will:
Review the case for patient feedback
Illustrate how patient feedback helps improve the communication between patients and their physicians
Describe the situations in which patient feedback is most valuable
Demonstrate the ROI achieved through such programs
Cite specific case studies showing how patient feedback met these brands’ particular goals
About ExL Pharma
ExL Pharma, a division of ExL Events, Inc., is an emerging leader in developing innovative, educational events that serve the healthcare community and allied professionals. Behind our diverse conference portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community.
For more information, please visit www.exlpharma.com
About InfoMedics, Inc.
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics’ programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical brand, enhancing product awareness and accelerating market share growth.
InfoMedics works with the majority of the world’s top pharmaceutical companies. The company’s programs have been shown to increase brand prescribing by an average of 60.1% and deliver an average ROI of 4:1.
For more information, please visit www.infomedics.com