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My Gym Children's Fitness Center and Stroller Strides Team for National Fitness Campaign

Posted on: Thursday, 17 January 2008, 15:00 CST

MY GYM CHILDREN'S FITNESS CENTER and STROLLER STRIDES -- two of the country's most prominent names in fitness and health -- have joined forces for a national campaign designed to engage the vast memberships of each celebrated franchise.

The co-branded national program will provide My Gym and Stroller Strides franchisees with a wide array of business-generating discount enrollment programs and community events. Included in the campaign will be co-branded free introductory guest classes, open house parties, email programs and custom content for each franchise's respective Web site and newsletters.

With 185 locations nationwide, My Gym Children's Fitness Centers ranks as the country's #1 children's fitness destination (Entrepreneur Magazine 2005 and 2006). Hundreds of thousands of children and their parents participate in age-appropriate exercise programs and acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym's state-of-the art custom-designed fitness facilities, extensively-trained staff and nationally acclaimed class programs combine to bring parents and children a message of fitness for life.

Stroller Strides, LLC is a franchised company that offers stroller exercise classes for women and their babies in over 600 locations nationwide. The largest program of its kind, Stroller Strides is currently ranked on Franchise Times' "Fast 55" list as the 17th fastest growing franchise in the country.

Said Matt Hendison, chief officer, marketing and entertainment for My Gym Enterprises: "New moms nationwide have been inspired by Stroller Strides breakthrough fitness programs, transforming the vision of founder Lisa Druxman into a national phenomena. We are delighted to partner with Stroller Strides for this far-reaching promotional campaign which will provide franchisees of both organizations with exciting membership recruitment opportunities."

"My Gym has become an integral part of families' lives in communities across the country and has led the way in bringing fitness and fun to children of all ages. We are pleased to forge our promotional alliance with this family fitness innovator and look forward to bringing the My Gym message to our members nationwide," said Lisa Druxman, founder and CEO of Stroller Strides.

Source: Business Wire

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