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Marketing Technology Solutions Announces Strong 2007 Growth and Web Site Enhancements for QualityHealth.Com

Posted on: Thursday, 31 January 2008, 09:00 CST

Marketing Technology Solutions (MTS), a performance-based, interactive marketing company that specializes in connecting health and pharmaceutical brands with engaged, health-conscious consumers, today announced strong growth during 2007, along with significant traffic growth for its flagship consumer health information site QualityHealth.com. The Company also announced an array of substantial enhancements to top ranking QualityHealth.com, including the addition of high-quality healthcare information from Reuters and A.D.A.M., as well as expanded Web 2.0 community functionality, coming online during the first quarter of 2008.

MTS saw total revenue grow by 30 percent in 2007. This growth was driven primarily by an 85 percent client renewal rate as well as the addition of 2.5M registered QualityHealth.com site members. According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 3.5 million unique visitors per month, ranks as the seventh most visited ad-supported health site on the Web. To further substantiate traffic growth, QualityHealth.com's internal Web logs recorded a 56 percent increase for the year, with 37.9M unique visitors in 2007 vs. 24.2M in 2006.

"2007 was a banner year for MTS, particularly for our consumer health site QualityHealth.com," said Helene Monat, CEO, Marketing Technology Solutions. "The growth of QualityHealth.com is a result of the meaningful improvements we continue to make to provide our engaged healthcare consumers with the information and guidance they need, including cost-saving opportunities that let them stretch their healthcare resources. I am excited about the next round of enhancements to QualityHealth.com and see them as the catalyst for growth in 2008 and beyond."

2007 Snapshot

Last year, MTS added a number of significant improvements to QualityHealth.com, making the consumer experience increasingly relevant and personalized and helping drive growth. These improvements included:

Launch of the QualityHealth.com community platform, featuring over 40 support groups and blogs.

Expansion of topical health centers from 21 conditions to 35.

Addition of nine newsletters about specific conditions to supplement the ongoing weekly broad-topic offering.

Expansion of the QualityHealth.com "Ask Your Doctor" patient education courses from six to 13.

Creation of 800 original feature health articles and addition of 40 condition-specific health videos.

"At a time when overall Web traffic grew by five percent, QualityHealth.com saw growth well beyond not only this figure but also beyond the 13 percent growth of healthcare sites in general," said Peter Bruch SVP, Marketing and Sales.

New in 2008

This year, QualityHealth.com's interactive Web 2.0 community will feature personalized user home pages, message boards, expert forums, chat rooms and blogs. The Web 2.0 community will build upon the highly personalized user experience that is unique to QualityHealth.com and supplement the combination of content and usability tools that users already enjoy, such as patient education resources, guides and videos, daily original and syndicated news, service-oriented feature articles and tips, resource links to prestigious national organizations and brands, as well as comprehensive glossaries and medication guides.

QualityHealth.com continues to win praise from marketing clients while attracting legions of new visitors. "We knew that QualityHealth.com would provide a unique advertising opportunity for [our osteoarthritis knee pain treatment] Synvisc, but we never expected the level of results that we achieved," said Christine Waite, Associate Director, Consumer Marketing, Genzyme. "There is something very powerful about the level of consumer engagement they have with their members versus a typical health site's traffic. The Synvisc campaign was designed to engage and inform, and users treated it more as a disease education resources than an advertisement."

Further improvements in the breadth and value of the health news offered at QualityHealth.com will result from its new partnerships with content providers A.D.A.M. and Reuters. Reuters will supply up-to-the-minute articles on health topics from its writers around the world, while A.D.A.M. will provide its proprietary educational offerings, including in-depth, illustrated reports; chronic-condition care guides; health-risk assessments; decision-assist tools to guide visitors considering a surgery or procedure; a "body guide" that will teach visitors about 12 organ systems; and a multimedia pregnancy center that will educate visitors on everything from getting pregnant to the first weeks at home with a new baby. This content will add to the broad archive of information visitors to QualityHealth.com will find as a result of their searches and personal profiles.

Monat continued, "At QualityHealth.com, we are constantly increasing the relevancy of our content for our members through our unique MARC profiling technology. 'Connect, Learn and Save' is a unique combination of Community; Relevant information and Healthy Savings for each of our millions of visitors each month."

About Marketing Technology Solutions

Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique healthographic™ consumer profile. Healthographics™ are a proprietary combination of demographic and (age, gender, address) and consumers physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of MTS owned Web sites, QualityHealth.com, Healthpages.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.

Source: Business Wire

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