Quantcast
  • E-mail
  • Print
  • Comment
  • Font Size
  • Digg
  • del.icio.us
  • Discuss article

Latest Survey Suggests That Currently 20% of Patients With Severe Inflammatory Bowel Disease Currently Receive an Early Aggressive Treatment Approach

Posted on: Tuesday, 5 February 2008, 09:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c81823) has announced the addition of "Stakeholder Insight: Inflammatory Bowel Disease - Debate" over early aggressive treatment continues to their offering.

Inflammatory bowel disease (IBD) is a chronic inflammatory condition that affects the gastrointestinal tract causing a number of distressing symptoms such as bleeding, diarrhoea and abdominal pain. IBD includes key subsets Crohns disease and ulcerative colitis, both of which can significantly impact on the quality of life of an individual.

Scope

Analysis of the inflammatory bowel disease market based on a survey of 180 gastroenterologists supported by key opinion leader interviews

Overview of epidemiology and patient segmentation in IBD

Influences on gastroenterologists prescribing behavior and their perception of current brands such as Remicade, Humira, Pentasa, Asacol and Lialda

Assessment of outcomes of treatment with Remicade focusing on treatment failure and reasons for failure

Highlights of this title

Clinical guidelines recommend a step-up treatment approach. However, Datamonitors survey suggests that currently 20% of patients with severe IBD currently receive an early aggressive treatment approach. There is an ongoing debate among Gastroenterologists and Datamonitor believe this approach will become more commonplace in the future.

Remicade remains the first choice biologic therapy in 80% of biologic-naïve patients. However, Humira has distinct advantages over Remicade that will lead to strong. Humira is positioned as a treatment for Remicade-failure patients, but Datamonitors survey suggests currently only 30% of these patients go on to receive Humira.

Shires Lialda (mesalazine), recently launched as a once-daily drug, is perceived by gastroenterologists to perform well on patient compliance. In a drug class where there is little differentiation between brands over efficacy and safety, Lialda will provide a clinical advantage thanks to its improved dosing regimen.

Key reasons to purchase this title

Target prescribers more effectively, through an understanding of prescribing behavior and influencing factors

Validate new product forecasting based on diagnosis and treatment rates, and the likely rate of uptake for new products

Benchmark brand awareness and perceptions surrounding product positioning in order to formulate competitive lifecycle management strategies

Content Outline:

ABOUT US HEALTHCARE

CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 INTRODUCTION AND SCOPE

CHAPTER 3 COUNTRY TREATMENT TREES

CHAPTER 4 EPIDEMIOLOGY AND PATIENT SEGMENTATION

CHAPTER 5 DIAGNOSIS OF INFLAMMATORY BOWEL DISEASE

CHAPTER 6 TREATMENT OPTIONS AND GUIDELINES

CHAPTER 7 TREATMENT TRENDS

CHAPTER 8 PRESCRIBING INFLUENCES

CHAPTER 9 BRAND ASSESSMENT

BIBLIOGRAPHY

APPENDIX A

APPENDIX B

APPENDIX C

List of Tables

List of Figures

Companies Mentioned:

Abbott Laboratories

Astralis Ltd.

Bank of Granite Corporation

CMB SA

Elan Corporation, plc

Ferring Pharmaceuticals A/S

IG Group

IMS Health

Insight Communications Company, Inc.

Leucadia National Corporation

Miller Group Limited, The

NICE Systems Ltd

PML Microbiologicals Inc.

Procter & Gamble Company, The

Recordati S.p.A.

Safety Insurance Group, Inc.

Salix Pharmaceuticals,Ltd.

Sanderson Farms Inc

Schiff Nutrition International, Inc

Select Comfort Corp.

Shire plc

Unit Corporation

For more information visit http://www.researchandmarkets.com/reports/c81823

Source: Datamonitor


Source: Business Wire

More News in this Category


Related Articles



Rating: 2.9 / 5 (8 votes)
Rate this article:
1/52/53/54/55/5

User Comments (0)

Comment on this article

Your Name
Text from the image
Comment
max 1200 chars
* All fields are required