Corporate Wellness Programs Key for Boosting Success of Online Weight Loss and Dieting Services, According to New Report
Posted on: Wednesday, 9 February 2005, 12:00 CST
NEW YORK, Feb. 9 /PRNewswire/ -- Corporate wellness programs in the U.S. are poised to play a valuable part in the success of the online weight loss and dieting market, according to "Market Trends: The Online Weight Loss and Dieting Services Market," a new report from market research publisher Packaged Facts.
Employees' use of approved health and dieting websites in the workplace holds great potential. The report states that weight problems and associated complications currently cost U.S. employers an estimated $12 billion annually. Implementing online health management programs would help to increase health awareness as well as boost employee productivity and overall morale.
Adoption by corporate America should help the growth path of online weight loss and dieting services overall. Currently valued at $280 million and expected to post annual growth of 30% over the next few years, Packaged Facts estimates that by 2013 the market will grow to just over $1 billion in revenue.
"While commercial ventures such as Ediets.com have garnered much attention -- and revenue -- from their sites, there is clearly an opportunity for the food industry to use the Web to promote good health and company products," said Don Montuori, Acquisitions Editor for Packaged Facts. "General Mills' recently launched 'BrandNewYou.com' site, which promotes weight loss using General Mills' foods, is likely to be just the first of many such sites."
"Market Trends: The Online Weight Loss and Dieting Services Market" highlights the strategies of growing companies, their links with food and exercise equipment industries, and shows how both parallel and cooperative marketing by manufacturers and retailers is impacting consumer buying patterns. No other market research report provides the analysis and trends coverage offered by this report. Readers will also benefit from extensive data that is presented in easy-to-read format with practical charts, tables, and graphs.
Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1021628.html. It is also available at http://www.marketresearch.com/.
About Packaged Facts
Rockville, Maryland-based Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit http://www.packagedfacts.com/, or contact Matthew E. Seward at 301-468-3650 x205, or mseward@marketresearch.com.
Contact:
Matthew E. Seward
MarketResearch.com
301.468.3650 x205
mseward@marketresearch.com
Packaged Facts
CONTACT: Matthew E. Seward of MarketResearch.com, +1-301-468-3650,ext. 205, mseward@marketresearch.com
Web site: http://www.marketresearch.com/http://www.packagedfacts.com/
Source: PRNewswire
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