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This Report Examines Core Factors Influencing the US Baby Food and Drink Market in 2008

Posted on: Thursday, 21 February 2008, 06:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c83589) has announced the addition of "Baby Food and Drink in the United States 2008" to their offering.

- How are population growth patterns changing the market?

- Could frozen food be the next big thing?

- Why does the debate still rage over the value of "organic" and "all-natural" baby food products?

- How does the prevalence of breast-feeding impact the market?

- What are consumers looking for in food for their toddlers? What have they been using as an alternative?

- What stores and suppliers are being sought out by parents?

- How do new moms feel about prenatal vitamins and other supplements?

- How can manufacturers most effectively use the Internet and word-of-mouth marketing to reach their target audience?

This report includes powdered, ready-to-drink, concentrated, and canned baby formula. It also includes canned and jarred baby food, cereal, and snacks, as well as baby juice.

This report contains US IRI InfoScan data.

Contents:

Scope and Themes

What you need to know

Definition

Market size and sales data for this report

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The bottom line--a bland market

Three companies control 90% of FDM market

Formula is a two-brand market--for now

Sales of baby food actually decline for two big brands, while the organic one rises

Advertising is traditional, but online bulletin boards and the like are causing a seismic shift in moms' attentions

Channels sales rise fastest outside FDM

Consumer highlights--trust and convenience, convenience and trust

Market Drivers and Future Trends

Increasing growth in number of young children--but not babies and toddlers

Figure 1: U.S. population projections, by age groups, 2002-12

The debate rages over the value of organic and all-natural

Figure 2: Cost comparison of organic & conventional baby foods reviewed, September 2006

Increased interest in fortified nutrition and homestyle products

Internet challenging conventional wisdom

Convenience trumps taste

Figure 3: Reasons toddler foods are used, December 2007

Market Size and Trends

Market size

Figure 4: FDM sales of baby food and drink, at current and constant prices, 2002-07

Market trends

Organics

Frozen

Independent homemade foods

Fortified choices

Market Segmentation

Introduction

Figure 5: FDM sales of baby food and drink, segmented by type, 2005 and 2007

Baby formula

Figure 6: FDM sales of baby formula, at current and constant prices, 2002-07

Baby food/snacks

Figure 7: FDM sales of baby food/snacks, at current and constant prices, 2002-07

Baby electrolytes

Figure 8: FDM sales of baby electrolytes, at current and constant prices, 2002-07

Baby juice

Figure 9: FDM sales of baby juice, at current and constant prices, 2002-07

Supply Structure

Overview

Figure 10: Manufacturer and brand FDM sales of baby food and drink, 2005 and 2007

Baby formula

Figure 11: Manufacturer and brand FDM sales of baby formula, 2005 and 2007

Baby food

Figure 12: Manufacturer and brand FDM sales of baby food, 2005 and 2007

Earth's Best Organic

Gerber

Tastybaby

HappyBaby

Baby juice

Figure 13: Manufacturer and brand FDM sales of baby juice, 2005 and 2007

Baby electrolytes

Figure 14: Manufacturer and brand FDM sales of baby electrolytes, 2005 and 2007

Advertising and Promotion

Traditional formats

And more.....

For more information visit http://www.researchandmarkets.com/reports/c83589

Source: Business Wire

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