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Philips Electronics Unveils First ''Imagination Light Canvas'' at the New Mercy Medical Center in Rogers AR

Posted on: Thursday, 28 February 2008, 09:01 CST

Philips Electronics (PHG) today unveiled their "Imagination Light Canvas," the first of its kind, during a media tour of the new Mercy Medical Center in Rogers, Ark. The hospital will open its doors on March 16.

The canvas, displayed in the Women's and Children's waiting area, is an interactive light wall, 14-feet long and 6-feet high, that uses touch screen and Philips technologies to animate 1,420 LED (Light Emitting Diode) lights. By using their hands to draw on the wall, visitors can "paint with light", using an entire spectrum of colors and shapes. The images will remain visible for a few minutes and then disappear. The Imagination Light Canvas can accommodate up to six people drawing at the same time, yet only consumes the daily energy equivalent of a single toaster.

The Light Canvas is a gift from Philips employees to the patients and staff of the new hospital.

Paul Zeven, CEO of Philips Electronics North America, stated, "We wanted our gift to harness some of our advanced technologies that would provide the area residents with a positive, healing experience, delivered in a simple, easy-to-use manner, in keeping with our brand promise of 'Sense and Simplicity.'"

"We created the Imagination Light Canvas specifically for the Women's and Children's waiting room of the new hospital," he explained, "to lessen the tension, anxiety and stress that families often experience when waiting for child birth. We predict it will be a big hit with both children and adults."

Susan Barrett, president of Mercy Health System of Northwest Arkansas, stated, "Mercy is extremely grateful to Philips for helping us transform the healthcare environment for our visitors."

The new Mercy medical campus represents an extraordinary effort to transform the way healthcare institutions function. On one hand, it involves core issues such as patient safety and workplace simplification as well as the application of information technology to fundamental processes such as medication management and supply chain management; on the other, it entails replacing a 50-year old building with a new facility that will enable Mercy to continue its mission.

About Mercy Health System of Northwest Arkansas

Mercy Health System of Northwest Arkansas, a not-for-profit faith-based health system, provides healthcare services to residents in northwest Arkansas and southwest Missouri. The System includes St. Mary's Hospital, St. Mary's Hospital Foundation, The Gardens at Osage Terrace Assisted Living Facility and Mercy Medical Clinics in 22 locations throughout northwest Arkansas and southwest Missouri. Mercy is currently constructing a state-of-the-art medical campus just east of Interstate 540 off of New Hope Road in southwest Rogers. Opening on March 16, 2008, the campus will include a 350,000-square-foot medical center with 200 beds and a physician office building to accommodate 90 physicians.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of $36.8 billion (EUR 27 billion) in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

Source: Business Wire

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