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Sciona, Inc. And Spa Team International Announce Agreement for Distribution of GenomicsRX DNA Analysis Kits into Rapidly Growing Personalized Genetics Market

Posted on: Monday, 3 March 2008, 09:00 CST

Sciona, Inc. (www.MyCellf.com), a pioneer in the science of Consumer Genetics for lifestyle and nutritional guidance, announced today it has signed a national distribution agreement with Spa Team International (www.spateaminternational.com).

President and CEO of Sciona, Peter Vitulli commented, "We are pleased to announce our strategic alliance with Spa Team International. The terms of our agreement include national distribution of GenomicsRX DNA Personalized Genetics Analysis Kits into a network of more than 1000 spas and medspas across the country. The personalized genetics market is growing at a remarkable pace and we believe the spa market is ideal for the GenomicsRX DNA products. Penetration of the spa market, along with other consumer health and wellness organizations, is part of our aggressive growth plan, both short and long term."

Spa Team International Co-Founder Paul Meek stated, "The initial response from our clients in the spa and medspa industry is excellent. They are excited about the GenomicsRX Personalized Genetics Analysis Kits because the cutting edge technology assists the spas and medspas in structuring the best nutritional program for those customers who are interested in obtaining optimal health."

Bob Solliday, also a Spa Team International Co-Founder added, "It really takes the guess work out of the recommendation of nutritional supplements. The client sees in black and white what will be best for them according to their personal DNA and genetics make-up."

The GenomicsRX DNA Test

This advanced test can be easily performed in a spa or medspa environment by trained staff members or the client. It is a simple procedure whereby a special cotton swab is used to collect cheek cells from the client's cheek. The client then completes a lifestyle and health questionnaire about their diet and exercise habits. The swab and completed questionnaire are sent to Sciona, where the client's DNA is analyzed from 27 specific genes which have been proven in numerous studies to respond to changes in nutrition, diet, and lifestyle.

The sophisticated, confidential DNA Screening Analysis is conducted with the proprietary Sciona Genostic Rules Engines™ software. The genetic findings basically reflect how the client's genetic makeup metabolizes and utilizes foods and beverages. Combined with the lifestyle questionnaire answers, the results are explained in the 95- page GenomicsRX DNA Screening Analysis booklet which is mailed to the client within approximately 45 days.

The Analysis booklet offers valuable insight into the client's genetic makeup and their unique nutritional and supplement needs. Another important part of the booklet is the DNA Nutrition Action Plan. This Action Plan makes specific nutritional and lifestyle recommendations for each client based on their individual Analysis. Overall, clients seeking optimal health now have a leading-edge scientific tool to assist them in reaching their goals more effectively.

About Spa Team International

Spa Team International is headquartered in St. Petersburg, FL and specializes in assisting spa and medspa clients in designing, building, equipping, and through a sister company, financing spas and medspas. For more information, visit www.SpaTeamInternational.com and www.MedSpaFinance.com or call 1-888-SpaTeam. Additional information is also available by emailing Paul@SpaTeamInternational.com, or Bob@SpaTeamInternational.com.

About Sciona, Inc.

Sciona is an international company founded in 2000 to provide personalized health and nutrition recommendations based on an individual's diet, lifestyle and unique genetic profile. Sciona has created a powerful set of tools utilizing their proprietary Genostic Rules Engine™ which allows consumers to harness the scientific information uncovered in the landmark Human Genome Project. For more information, visit www.MyCellf.com. Media contact Jan Strode 619-890-4040 or janstrode@aol.com.

Source: Business Wire

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