• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Health Engineering Group Teams Up With Sciona to Distribute the MyCellf(TM) DNA Fitness Program Into 20,000 Fitness & Wellness Facilities Nationwide

Posted on: Thursday, 6 March 2008, 09:00 CST

Health Engineering Group, LLC (www.hegfitnesssystems.com), a provider of clinically proven medical/fitness products to the fitness industry, announced today it has signed a national distribution agreement with Sciona, Inc. (www.MyCellf.com), a pioneer in the science of Consumer Genetics for lifestyle and nutritional guidance.

Health Engineering Group Co-Founder John Fletcher stated, "As part of the agreement, HEG will distribute the MyCellf™ DNA Fitness Program into a network of more than 20,000 fitness facilities across the country. The initial response from our clients in the fitness and medical/fitness industry is excellent. They are excited about the MyCellf™ DNA Fitness Program because the cutting edge technology assists the facility operator and fitness trainers in structuring the best bio-identical nutritional and training programs for those members who are interested in obtaining optimal health and wellness."

Paul Grymkowski, also an HEG Co-Founder added, "Overall wellness is influenced by a number of factors and a person's genes can affect metabolism, diet, nutritional processing and lifestyle. The analysis of an individual's DNA allows trainers and other fitness professionals to recommend nutritional supplements and structure fitness training routines created exclusively for their clients, based on their personal DNA and genetic make-up. This is an exciting development that will positively impact the entire industry."

President and CEO of Sciona, Peter Vitulli commented, "Health Engineering Group (HEG) is a well-known and highly respected player in the fitness & wellness industry. They have the background, expertise, and a talented team that has the ability to reach the fitness market quickly and efficiently. This market is key for the new MyCellf™ DNA Fitness program, and we believe it will transform and revolutionize athletic training by making individualized and customized fitness programs available, based on a person's DNA and the latest gene technology available."

The MyCellf™ DNA Fitness Test

The MyCellf™ DNA Fitness Test is a simple procedure whereby a special cotton swab is used to collect cheek cells from the client's cheek. Clients then complete a lifestyle and health questionnaire about their diet and exercise habits.

The swab and completed questionnaire are sent to Sciona, where the client's DNA is analyzed for 27 specific genes which have been proven in numerous studies to respond to changes in nutrition, diet, exercise and lifestyle.

The sophisticated, confidential MyCellf™ DNA Fitness Test is conducted with the proprietary Sciona Genostic Rules Engines™ software. The genetic findings basically reflect how the client's genetic makeup metabolizes and utilizes foods and beverages. Combined with the lifestyle questionnaire answers, the results are explained in the MyCellf™ DNA Action Plan which is delivered to the client.

The MyCellf™ DNA Action Plan offers valuable insight into the client's genetic makeup and their unique nutritional, supplement and training needs. Another important part of the MyCellf™ DNA Action Plan is that it makes specific nutritional and lifestyle recommendations for clients based on their individual analysis. Overall, clients seeking optimal health now have a leading-edge scientific tool to assist them in reaching their goals more effectively.

About Health Engineering Group, LLC

Health Engineering Group, LLC was founded to develop global health networks, backed-up by hard science, that focus on providing comprehensive health engineering wellness solutions™ to several markets including: health care professionals; fitness, medical spa, gym, martial arts markets; corporate health & fitness; consumer health; health & wellness companies; employers; multinational corporations; governments; associations; professional athletic teams; high profile entertainment industry personalities; as well as life insurance and self-insured companies. Health Engineering Group's goal is to bridge the gap between science & wellness medicine. For more information visit www.hegfitnesssystems.com.

About Sciona, Inc.

Sciona is an international company founded in 2000 to provide personalized health and nutrition recommendations based on an individual's diet, lifestyle and unique genetic profile. Sciona has created a powerful set of tools utilizing its proprietary Genostic Rules Engine™ which allows consumers to harness the scientific information uncovered in the landmark Human Genome Project. For more information, visit www.MyCellf.com. Media contact Jan Strode 619-890-4040 or janstrode@aol.com.

Source: Business Wire

More News in this Category