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Loma Linda University Medical Center Opens Doors to Its Online Health Library

Posted on: Thursday, 6 March 2008, 09:01 CST

World-renowned for its innovation, Loma Linda University Medical Center (LLUMC) chose A.D.A.M., Inc. (NASDAQ: ADAM), a leading provider of consumer healthcare information, to provide an extensive array of health content and imagery for the hospital's website. The partnership offers patients and community members a comprehensive platform for health and wellness information.

Extensive focus groups and analysis of patient feedback led LLUMC to conclude that there was a growing demand among its patients for quality health content. LLUMC's award-winning communications agency, Earthbound Media Group (EMG) took over from there, providing strategic, creative and development services to get the project launched with the highest quality content available. A.D.A.M.'s online health resources, which have won numerous awards including the 2007 eHealthcare Leadership Award for Best Health/Healthcare Content, are now embedded in the Health Library found in the LLUMC website at: http://lomalindahealth.org/health-library.

Visitors to the site, who have been broken down by demographic interests, can research illnesses, their associated symptoms and treatments, as well as articles on general wellness topics, all in English and Spanish. Additionally, patients can manage chronic conditions with online care guides, learn about procedures and identify ailments through a symptom navigator. The Health Library is filled with cross-referenced text, images and videos that make it easy for people to explore topics in depth. LLUMC also plans to link A.D.A.M.'s information and tools directly to the various hospital service lines and physician directory for quick and easy use. Powering the LLUMC A.D.A.M. deployment is a wealth of technologies that were implemented by EMG. These technologies include robust content management, a search appliance for searching through the Health Library and a sophisticated suite of web analytics software. These technologies allow LLUMC to track all user activity and to continually improve the user experience.

Prior to the partnership with A.D.A.M., LLUMC relied on varied sources of medical information for customers and patients -- including doctor's input and internally written medical documents. "With A.D.A.M., our patients and web visitors have access to one consistent source and receive information from one unified voice," said Tammy Veach, Executive Director of Marketing for LLUMC. "Empowered by the resources available now on our website, our patients now can have an informative dialogue with their doctors about their illness or diagnosis."

"We are excited to be aligned with an organization of such prestige as Loma Linda University Medical Center," said Kevin Noland, CEO for A.D.A.M. "We look forward to working with them as they continue to enhance the experience of their inpatients, outpatients and web visitors."

About A.D.A.M., Inc.

A.D.A.M. (NasdaqCM: ADAM) is a leading provider of high-quality health information and benefits management solutions to healthcare organizations, employers, consumers, brokers, and educational institutions. With an industry-leading employee and HR benefits management platform and one of the largest consumer health information libraries in the world, A.D.A.M. empowers consumers to get smart about their health and wellness, while reducing the costs of healthcare and benefits administration. For more information, visit www.adam.com or call 1-800-408-ADAM.

About Loma Linda University Medical Center

An outgrowth of the original Sanitarium on the hill in 1905, the present 11-story Loma Linda University Medical Center (LLUMC) opened on July 9, 1967. With the completion of the Loma Linda University Children's Hospital (LLUCH) in late 1993, nearly 900 beds are available for patient care, including at Loma Linda University Medical Center East Campus and Loma Linda University Behavioral Medicine Center (LLUBMC). Loma Linda University Health Care (LLUHC), a management service organization, supports the many programs and services provided by our 400+ faculty physicians. LLUMC operates some of the largest clinical programs in the United States in areas such as neonatal care and outpatient surgery and is recognized as the international leader in infant heart transplantation and proton treatments for cancer. Each year, the institution admits more than 33,000 inpatients and serves roughly half a million outpatients. LLUMC is the only level one regional trauma center for Inyo, Mono, Riverside, and San Bernardino counties.

About EMG

Earthbound Media Group (EMG) is a full-service creative communications agency. Driven by groundbreaking ideas, inspired design and forward thinking solutions, we work toward a common goal - to evolve and optimize the digital and visual landscape of our clients' business operating, marketing and information technology endeavors. Filling the void in the traditional interactive, marketing and advertising industries, EMG offers a service-, solution- and industry-agnostic approach that rises above the labels of "marketing,""interactive," or "advertising." EMG bridges the gap between marketing, IT and business strategy, making it a collaborative effort to improve return on investment and the bottom line. (www.earthboundmediagroup.com)

Forward-Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements, especially revenue, net income, cash flow and Adjusted EBITDA forecasts, involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, the ability to realize the anticipated benefits of the acquisition, regulatory changes in laws and regulations that impact how the company conducts its business and the other factors described in A.D.A.M.'s filings with the SEC. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.

Source: Business Wire

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