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Healthline Networks Now Reaches Over 18 Million Consumers a Month Across a Diverse Set of Strategic Partnerships With Health Providers, Plans, Publishers and Portals

Posted on: Wednesday, 12 March 2008, 09:00 CDT

Healthline Networks (www.healthline.com), a leading provider of intelligent health information services, today announced another major expansion of its partner network through agreements with new world-class brands to power their consumer facing health products. The addition of AARP, Ingenix, Practice Fusion, Time Warner, Regence Group and Rodale mean that Healthline Networks is now engaged with more than 35 companies -- from innovative start-ups to established brands -- to deliver high quality, doctor-vetted health search, content and tools.

As consumers increasingly migrate online to self-manage their health, more companies are realizing the importance of delivering rich, contextually relevant health content and tools to help their constituents make better decisions. Healthline Networks architects clinically accurate decision support applications that offer partners a comprehensive set of solutions that moves beyond general keyword search, isolated tools and simple repositories of aggregated health content.

"Healthline Networks forms the nexus between the Internet health consumer and the businesses that are trying to reach them," said West Shell III, Chairman and CEO of Healthline Networks. "As more brands adopt Healthline's innovative technology platform, consumers will have access to content, tools and clinical applications that transform the health search experience from passive information gathering to active engagement in their health decisions.

Healthline's product portfolio is already used by leading consumer media brands AOL and iVillage's Your Total Health to deliver comprehensive online health search results, enabling consumers to quickly and easily get the most contextually relevant information. Similar implementations are expected to roll out to AARP, Rodale and Time Inc.'s Health.com in the coming months. Healthline also helps medical publishers such as ADAM, Gale Cengage and StayWell simultaneously enrich their content, increase distribution and improve monetization with no additional effort on their part.

For leading health plans such as Aetna, Healthline connects medical data and patient information to offer consumers richer, personalized health information while lowering the plan's cost of service. In a related release, also announced today, Aetna and Healthline have developed the first personalized health and health benefits search engine, Aetna SmartSource. This unique product mines member data in the PHR and other Aetna resources to deliver more intelligent and contextually relevant health information. (For more information, see: "Aetna and Healthline Networks Announce First Ever Personalized Health and Health Benefits Search Engine - Aetna SmartSource." (http://www.healthline.com/press.jsp)) With other health plans such as Regence Group, Healthline will work on information management tools intended to better inform the consumer and lower costs for the insurer.

"Whether it's to start a wellness plan or to research diseases and conditions, more consumers are turning to the Internet for health information than ever before," said John L. Brown, General Manager of Time Inc.'s Health.com. "Healthline is able to offer Health.com a solution that will provide trustworthy results in a rich, relevant interface, so that our users feel empowered by their health searches."

"Healthline technology provides consumers with an intelligent search based on doctor reviewed content, rather than just the popularity of links," said John D. Halamka, CIO of Beth Israel Deaconess Medical Center, and member of Healthline's Medical Advisory Board. "Healthline will continue to develop new health information products based on insights from their growing and diverse set of partners."

Healthline Networks now works with the following brands:

 AARP                                    Ingenix ADAM                                    LocateADoc Aetna                                   Omni Medical Search American Society of Health-System       Merck    Pharmacists                          Merriam Webster AOL                                     Mitsui & Company Ask                                     Natural Standard Cerner Multum                           PacifiCare Conde Nast (SELF)                       Practice Fusion DestinationRx                           Quality Health.com DNA Direct                              The Health Central Network Eating Well                             Reed Elsevier Gale Cengage                            Regence Group Harvard Health Publications             Rodale HealthPricer                            StayWell Human Kinetics                          Televox iVillage's Your Total Health            Time Inc. (Health.com) Info.com                                US News & World Report 

About Healthline Networks

Healthline Networks is a leading provider of intelligent health information services, enabling more than 18 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of kind, powers a suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

 Press Contact: Colby Zintl Healthline Networks 415-281-3110 Email Contact

SOURCE: Healthline Networks, Inc.

Source: MARKET WIRE

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