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Gordian Health Solutions Pioneers Next Generation of Personal Health Coaching Services With iCoaching Product

Posted on: Wednesday, 12 March 2008, 12:00 CDT

Today Gordian Health Solutions announced the release of its iCoaching product. The company is pioneering the next generation of integrated health solutions to promote healthcare self-improvement and a long-term healthy lifestyle. Gordian, the nation's leading personal health coaching company, provides customized programs to individuals nationwide through partnerships with employers, health plans and government entities.

Gordian's goal is to reduce the demand and cost of healthcare by encouraging healthier lifestyles, improving self-care and enabling informed healthcare decisions. Gordian's new services blend health science, coaching and technology to deliver personalized one-on-one health coaching, individually tailored websites and other media. Services include the iCoaching personal health program, an array of Self-Health tools and Healthy Workplace promotion.

"Gordian is a pioneer in the health coaching industry, with a 12-year history of creating next-generation solutions that redefine the way health coaching services are delivered," says Roger Reed, Gordian's executive vice president. "Our new products offer state-of-the art engagement and behavior change strategies through coordinated communications channels -- phone, email, online and onsite. Services are built on an integrated technology platform and offered through an online health portal, reflecting Gordian's groundbreaking services in the industry."

Gordian's new iCoaching service is a paradigm shift from traditional health management approaches that target "sickness" in time-limited contexts. Historically, health management programs have focused on helping individuals with specific chronic condition, illness or lifestyle needs -- one need at a time. Gordian uses a unique, "whole-person" approach, acknowledging that individuals may be simultaneously struggling with a chronic illness, at risk for other health conditions, and seeking to improve overall wellness.

Gordian's personal Health Coaches offer guidance in addressing one or more health or lifestyle needs within a flexible coaching structure and timeframe. Individuals choose their method of engagement -- telephone, secure email, and/or online tools -- and are allowed unlimited access to coaches. Centered on the needs of the individual, iCoaching services encourage people to be in charge of their life and lifestyle, building intrinsic motivation for long-term health and wellness.

Gordian's new Self-Health tools allow individuals to assess, discover and track their health on their time and on their terms. The company's Web 2.0-based health portal, iCoach4You.com, is the gateway to dedicated iCoaching and offers a comprehensive suite of self-directed and interactive health management tools to help individuals work toward a healthier lifestyle:

The iPHA: Interactive Personal Health Analysis questionnaire and report

iLearn: Multimedia health lessons and quizzes

iManage: Personal Health Record, culturally specific health issue videos and preventive care plans

iTrack: Health calculators, trackers and interactive health challenges

iConnect: Community discussion groups

Searchable health content, daily health news and health tips

Gordian also announced an enhanced line of Healthy Workplace services to encourage a Culture of Health, including health risk and culture assessments, company health programs, biometric screenings, and onsite seminars and promotional events. In addition, Gordian offers incentive solutions to increase participation and improve return on investment.

"Keeping health awareness as a focus in the workplace is difficult for many organizations, especially those with limited staff and resources," says Reed. "At Gordian, we have years of experience providing healthy workplace promotion, and our new services help organizations create or enhance a comprehensive wellness program. By providing programs that encourage healthier lifestyles, our clients are not only improving health, but also generating savings that impact their bottom lines."

To provide its clients with health improvement results and cost savings, Gordian has robust systems to analyze, track and report the data. The company's Retrospective Claims Analysis (RCA) reports actual costs associated with unhealthy lifestyles and poor compliance, and estimates potential savings opportunities. With over $5 billion in medical claims data including more than 400,000 personal health analyses, Gordian has a vast database for decision support.

To reflect the company's new services, Gordian has rebranded and released a new version of its website, www.gordian-health.com.

About Gordian Health Solutions, Inc.

Gordian Health Solutions is the nation's leading personal health coaching company. Gordian is pioneering the next generation of individualized, interactive and integrated health solutions to reduce the demand and cost of healthcare and encourage healthier lifestyles. Gordian delivers personalized one-on-one health coaching, individually tailored websites and other media to help individuals achieve and maintain healthy lifestyles and to address chronic condition needs. Gordian pioneered the health coaching industry and, with its 12 years of innovative industry leadership, is poised to advance a culture of wellness that will positively impact lives for years to come. For more information about Gordian, visit www.gordian-health.com.

Source: Business Wire

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