H2O Audio, iTrain and Multiple Olympic Medalist and World Record Holder Natalie Coughlin, Team Up to Revolutionize Swim Training
SAN DIEGO, March 18 /PRNewswire/ — H2O Audio, the leading watersports music company, announced today that it has teamed with iTrain, (the leading provider of digital content fitness programs) and Olympic Gold Medalist, World Champion and World Record Holder, Natalie Coughlin, to deliver the next generation in downloadable swim workouts for in-the-pool inspiration and power coaching.
Coughlin began working with H2O Audio in October ’07 as its new swim gear design and development advisor and has just completed her first swim and fitness workout program for iTrain. The product is now available as an mp3 download for swimmers across the globe, please visit: http://www.h2oaudio.com/team for more information.
“Having a great coach (such as Teri McKeever) to help focus and motivate me has provided an enormous inspiration throughout my career. I have always thought it would be great to provide an affordable personal trainer to swimmers where they need it most, right in the water,” said Natalie Coughlin. “Working with iTrain and leveraging H2O Audio’s swim gear, I have been able to help produce a training program that will challenge and motivate swimmers and cross-training athletes of nearly all levels.”
As part of this new work-out program, the company and she have designed a new swim bundle that includes: the H3 high-performance waterproof headphones, iN3 waterproof case for Apple(R) iPod(R) nano gen 3, and an iN3 swim belt that provides in-water access to the new iTrain Swim Workout. http://www.itrain.com/workouts/program/iswim
“Natalie is a phenomenal athlete and coach,” said Grace Lazenby, President and co-founder of iTrain. “Working with her we are able to deliver the best swim fitness program available and leveraging H2O Audio’s gear we are able to put a personal trainer right in the pool with you. Our content system provides access to the very latest techniques and coaching insights in a constantly renewable format. Using music and top performance know-how applied in a digital medium our workouts never become dull or tedious.”
“Natalie is synonymous with swimming. When she is not competing, setting and resetting world records, she is working as a coach,” said Kristian Rauhala, CEO of H2O Audio. “Her experience and insight are exactly what we wanted to provide to the millions of swimmers throughout the world. iTrain has put together a phenomenal workout program that captures Natalie’s passion and when you combine that with our performance swim gear, I truly believe the result is a revolutionary way to train.”
Pricing and Availability
MSRP for the Natalie Coughlin Swim Bundle (iN3 Waterproof Case, H3 headset and iN3 Swimbelt) is USD $159.99 H2O Audio’s products are available at Apple(R) stores and surf/sport specialty stores nationwide. To shop on-line, please visit http://www.h2oaudio.com/.
About Natalie Coughlin
Having won five medals at the 2004 Olympics Coughlin is one of only three American women to win five swimming medals at a single Olympics. She holds the current world record in the 100-meter backstroke and her talent and versatility have her positioned to become one of the most decorated female athletes of the 2008 Beijing Games. Coughlin graduated from the University of California at Berkeley with honors, where she continues to train with coach Teri McKeever. She is represented by Octagon, part of The Interpublic Group: http://www.octagon.com/.
About iTrain:
iTrain is the world’s premiere provider of digital training content for all sport and fitness training. Based in L.A., CA, iTrain uses top performance personal trainers and coaches to develop renewable training and fitness programs for all skill levels and ages. For further information please visit: http://www.itrain.com/.
About the Company:
H2O Audio is the leading watersports music company offering headphones and mp3 cases that are designed for surf and swim, including a complete line specifically developed for Apple iPods(R). For more please visit http://www.h2oaudio.com/.
Apple, iPod are registered trademarks of Apple, Inc. H2O Audio is a registered trademark of H2O Audio, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
H2O Audio, Inc.
CONTACT: Tom Harvey of the Communications, +1-530-257-3533,thecommunications@publicist.com, for H2O Audio, Inc.
Web site: http://www.h2oaudio.com/http://www.itrain.com/http://www.octagon.com/