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Food Companies Turn to Healthier Product Lines

Posted on: Monday, 24 March 2008, 09:01 CDT

Food companies are increasingly turning to healthier product lines, reported Reuters. The health and wellness foods are aimed at keeping consumers buying premium brands in spite of the escalating credit crisis, high fuel prices and housing meltdown.

Companies are taking to health and wellness products in order to resist the effects of a recession in the US economy and maintain price hikes after a rise in commodity costs.

According to the news agency, companies like Kraft, General Mills, Sara Lee, ConAgra, Unilever and Danone have told the Reuters Food Summit in Chicago that healthy products are the most important in their product offerings.

These companies are believed to have said that in a weak US economy, the healthy products have exhibited higher growth than more-traditional selections. It is understood that the health benefits of the new products helped attract customers.

C Fraleigh, COO of Sara Lee North America, said: "If we sell more whole grain bread and reduced-fat meat, it does benefit us, as these products are high-margin and growing quickly."

Bauke Rouwers, senior vice president of foods for the Americas region, Unilever, said: "The long-term trend towards better food and people looking after themselves is here to stay."

Source: Datamonitor

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