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Jitterbug Is Honored With American Society on Aging's Award for ''Best Small Business''

Posted on: Tuesday, 1 April 2008, 09:00 CDT

Jitterbug, creator of simple cell phones and services, announced today that it received the "Best Small Business" Award by the American Society on Aging (ASA). The ASA, in conjunction with its Business Forum on Aging, recognizes for-profit companies for exemplary programs and services that meet the needs of older people and their families. As the recipient of the 19th annual award in the small company category, Jitterbug joins an esteemed roster of winners including Johnson & Johnson, this year's winner in the large company category, and previous winners CVS/pharmacy, PacifiCare, Wells Fargo, Pfizer, Southwest Airlines, IBM, and May Department Stores.

Each year, The American Society on Aging evaluates nominees' programs against stringent criteria including originality and innovation, effectiveness in meeting the needs of the people for whom they are designed, and the impact on other companies and the general public. The Jitterbug is an important "first mover" into practical implementations of wireless. "The Jitterbug is a unique product that meets an important market need," said Helen Dennis, Chair of the Business Forum on Aging Leaders Circle and Business and Aging Awards Committee for The American Society on Aging. "Staying in touch and being connected are important for all generations. And for older adults -- it is even more important. The Jitterbug provides the opportunity for easy communication."

Arlene Harris, Founder and Chairman of the Board of Directors, accepted the award for Jitterbug at the 2008 Aging in America Conference in Washington, DC and she spoke about her vision for Jitterbug. "It's our privilege to bring the novelty of simplicity to an ever complex world. We're now uniquely positioned in the communications industry to provide an appropriately simplified and personalized customer experience. Innovation and delivery of services that promote improvements in health and wellness and the other lifestyle interests of our customers is our mission," said Harris.

The Jitterbug cell phone and service provides a simple cell phone experience for those who are uncomfortable with the overwhelming number of features and functions on today's cell phones. The Jitterbug's easy-to-use phone together with live, 24 hour operator services and affordable rate plans enable everyone, regardless of age or technical competence, to appreciate the safety and benefits of staying in touch when away from home. With customer-friendly policies such as no contracts, no cancellation fees, and no roaming or long distance charges, Jitterbug is a great option for those who appreciate a simpler way of life.

About GreatCall, Inc.

GreatCall, creator of Jitterbug, was founded in 2006 by Arlene Harris, a 45-year veteran in wireless and the first woman inducted into the "Wireless Hall of Fame" and Martin Cooper, the father of the first portable cellular phone. GreatCall's vision is to deliver easy to use, helpful and affordable cellular phones and service, creating a new industry standard for simplicity. Customer-first policies and systems focus on personalization, convenience and comfort. Jitterbug, created with worldwide leader Samsung, is sold nationwide with coverage in the US and Canada. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.

About American Society on Aging

Founded in 1954, the American Society on Aging is the largest organization of multidisciplinary professionals in the field of aging. This diverse group of practitioners, educators, administrators, policymakers, business people, researchers and students are bound by a common goal: to enhance the knowledge and skills of people working to improve the quality of life for older adults and their families. The organization's resources, publications, and educational opportunities are concerned with the physical, emotional, social, economic and spiritual aspects of aging. For more information, please visit www.asaging.org.

Source: Business Wire

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