FreshDirect Serves Up Food for Thought at the American Cancer Society's Hope Lodge New York City Jerome L. Greene Family Center
Posted on: Thursday, 3 April 2008, 09:00 CDT
LONG ISLAND CITY, N.Y., April 3, 2008 /PRNewswire/ -- An expert team from FreshDirect, the nation's leading online fresh food purveyor and delivery service, will be sharing their insights on healthy eating with cancer patients this evening at the first of a series of nutritional seminars at the Hope Lodge residence, a non-profit lodging and support center supported by the American Cancer Society. The educational seminars will focus on the beneficial effects of healthy eating and how deliciously nutritious food can enhance well being.
As part of Hope Lodge's wellness program, FreshDirect's nutritional experts will lead a hands-on cooking demonstration to highlight healthy and time-saving meal and snack solutions that can be easily prepared after a tiring day of treatment. FreshDirect's Corporate Nutritionist, Eileen Vider, M.S., R.D. and FreshDirect Research and Development Chef Kim Gaylord will also share practical tips on how to create well-balanced meals that promote increased energy levels throughout the day. They'll also discuss appropriate portion sizes to ensure an optimal balance of nutrients in their diet. The nutritional seminar will aim to leave participants full of valuable information and wonderful food.
Vider and Gaylord will present recipe favorites from the American Cancer Society's The Great American Eat-Right Cookbook, featuring a full menu of delicious, nutrient-rich meals and snacks that will satisfy from breakfast to dinner. Participants will be involved both in tasting and learning how to prepare healthy menu items including blueberry-peach-pomegranate smoothies, veggie tortilla pizzas, turkey tacos, rosemary infused popcorn and trail mix. Following the demonstration, those present will be invited to enjoy a turkey taco dinner with the FreshDirect team, offering an informal opportunity to continue the dialogue on nutrition and health.
"Hope Lodge provides an important service to patients seeking treatment in New York City and we are proud to continue our partnership with them through this series of educational seminars," said Steve Michaelson CEO of FreshDirect. "By sharing the nutritional expertise of FreshDirect with Hope Lodge patients, we hope to empower them to make the best possible food choices to aid in their recovery and well being."
The two-hour seminar will be free for guests of Hope Lodge and is part of a larger partnership between FreshDirect and the American Cancer Society. Last year, FreshDirect donated a portion of the proceeds from their Presto Italiano line of 4-Minute Meals to Hope Lodge, and are currently offering a 10 percent discount on all orders placed by Hope Lodge guests.
About Hope Lodge
Hope Lodge New York City, on West 32nd Street between Sixth and Seventh Avenues, provides free overnight lodging for patients and families. The convenient location is steps from Penn Station and the city's mass transit system and just minutes from the finest cancer treatment facilities in the world. The 77,000-square-foot, state-of-the-art, environmentally friendly facility is a campus of care for city residents and commuters seeking information, advice, peer support, and guidance through every phase of treatment. Both city residents and those traveling for treatment will have access to vital non-medical services including counseling, nutrition and exercise classes, and support programs such as American Cancer Society's Reach to Recovery, American Cancer Society's Man to Man, and American Cancer Society's Look Good ... Feel Better. For more information visit: http://www.cancer.org/docroot/COM/content/div_Eastern/COM_5_1x_Hope_Lodge_New_ York_City.asp
About FreshDirect
Founded in 1999, FreshDirect is one of the nation's leading online meals and fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization, and value pricing from its state-of-the-art kitchen facility in Long Island City. The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester, and Nassau County. The company's vision is to change consumers' lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions. The company currently has over 250,000 customers and has fulfilled over 6 million orders since opening for business in September 2002. Additional information can be found at http://www.freshdirect.com/.
FreshDirect
CONTACT: Reaghan Roper of MWW Group for FreshDirect, +1-212-827-3765,rroper@mww.com
Web site: http://www.freshdirect.com/
Source: PRNewswire
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