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GSK Strikes a Partnership With HCMA: Association To Offer Value of Medicine Program

Posted on: Tuesday, 29 April 2008, 09:01 CDT

The Healthcare Communication & Marketing Association (HCMA) has established a strategic partnership with GlaxoSmithKline (GSK) to provide education, training and support to members on the Value of Medicine Program -- a solution for healthcare spending based on innovation, prevention and intervention for chronic disease.

"HCMA members hold key marketing/education positions in the industry," said Jay Bolling, president of HCMA and president of Roska Healthcare Advertising. "This strategic partnership with GSK will provide our members with the tools and information necessary to repair the perception the healthcare profession and patients have of our industry."

"I'm delighted to partner with the HCMA," said Mike Pucci, Vice President of External Advocacy at GSK. "Together with the HCMA, we will be able to effectively elevate awareness of our industry's work in saving lives through our professions."

The HCMA and GSK plan to implement a comprehensive program designed to help members provide responses to frequently asked questions, such as:

Cost

Marketing and promotion

Drug Importation

Drug safety

Medicare Part D

Pucci has been speaking to consumer groups, employers, insurers, and healthcare providers for the last five years and attests to the power of grassroots communications and the positive impact it can have on the public's trust in our business. Since his quest began, the pharmaceutical industry has seen significant improvement in reputation, as ranked by Harris Interactive.

The Healthcare Communication & Marketing Association (HCMA) is a national, non-profit organization established to respond to the new challenges in healthcare. The HCMA comprises the former Medical Marketing Association (MMA); the Midwest Healthcare Marketing Association (MHMA); and the Healthcare Marketing and Communications Council (HMC). By combining the strengths and resources of all three groups, the HCMA provides members career stewardship through a comprehensive offering of educational resources; recognition of best practices in healthcare marketing, communications and education; standardized training and accredited education programs; and networking and mentoring opportunities.

Source: Business Wire

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