Chronic Obstructive Pulmonary Disease Report Will Give You a Physician’s Insight into This Exciting Subject
Research and Markets (http://www.researchandmarkets.com/reports/c91368)has announced the addition of new Decision Resources report “Target Product Profiles 2008: Physician Insights on Key Attributes – Chronic Obstructive Pulmonary Disease” to their offering.
A novel, nonsteroidal, anti-inflammatory therapy that increases the forced expiratory volume in one second (FEV1) over placebo equal to or greater than fluticasone (GlaxoSmithKline’s Flovent) for the treatment of COPD.
Using Target Product Profiles in Your Market Strategy
Our Target Product Profiles qualitatively predict the market potential of a drug fulfilling a key unmet need. This information is critical for evaluating the impact of clinical attributes on physician prescribing of emerging agents, whether the emerging drug is your own or a competitor’s. Examples of how to use the information you will find in this report are highlighted below:
– For companies who are developing a drug with some of the characteristics we are testing, our survey results reveal the standards that surveyed physicians expect the remainder of the drug’s clinical profile to meet. Our analysis begins to uncover physician-expected drug attributes as well as acceptable trade-offs in emerging therapies. Our primary research with practicing physicians includes this emerging therapy’s anticipated patient share, projected use by line of therapy, and forecasted sales.
– For companies that already have a drug launched for the indication in question, our data and analysis show the impact an emerging drug would have on their brand’s market. Not only does our research reveal which existing brands would be replaced by a drug meeting the Target Product Profile, but it also clearly outlines whether any drugs in the pipeline will meet the criteria laid out by physicians to challenge the existing sales leader. This knowledge gives existing brands the information they need to protect their share, either through new clinical trials aimed at end points physicians say are critical differentiators or by aggressive marketing of brand attributes that emerging agents will not be able to beat.
– For companies looking to enter a disease through licensing or acquisition, the challenge of sifting through tens or hundreds of early-stage candidates can be daunting. Our Target Product Profiles can quickly show business development teams the clinical attributes that are unique versus products already on the market, and our primary research with physicians quickly identifies likely share and market potential to give a first glimpse at valuation.
Because all of our Target Product Profiles are designed to be attainable within the next decade, our research can be a fast and efficient way to whittle the field of potential licensing candidates down to the most valuable few.
Contents:
Introduction
Using Target Product Profiles in Your Market Strategy
Report Contents
Target Product Profile Methodology
Etiology and Pathophysiology
Overview
Anatomy
Disease Definition
Current Guidelines
Spirometric Measurement and Disease Severity
Causes of Airflow Limitation
Differentiating COPD and Asthma
Etiology Exposure to Noxious Particles
Impaired Lung Development
Genetic Factors
Other Risk Factors
Pathophysiology
Role of Inflammatory Cells
Receptors and Proteins Implicated in Inflammation
Protease-Antiprotease Imbalance
Oxidative Stress
Direct Airway Damage
COPD Progression
Target Product Profile Discussion–Chronic Obstructive Pulmonary Disease
Target Product Profile Summary for Chronic Obstructive Pulmonary Disease–2011
Assessing Drug Development Opportunities
Physician Survey Results
Efficacy
Safety and Tolerability
Delivery
Estimated Patient Share
Pricing Potential
Forecasted 2016 Pricing Environment
Competitors to Watch
Emerging Product Profile
For more information visit http://www.researchandmarkets.com/reports/c91368