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New Web Site Helps Cancer Patients Stay Strong Through Treatment

Posted on: Thursday, 15 May 2008, 15:00 CDT

MINNETONKA, Minn., May 15 /PRNewswire/ -- Nestle HealthCare Nutrition's latest patient resource for those battling cancer, http://cancer.nestlenutritionstore.com/, is now live. The e-commerce site combines in-depth resource centers with specialized products for cancer and other illnesses. The focus of the new site is to provide nutritional guidance during cancer treatment through recovery -- to help patients and their caregivers understand the true importance of maintaining a strong nutritional status throughout every stage of the process.

"With the ability to gain insight on their conditions and purchase products to help ensure they are getting the right nutrients, cancer patients will be more in control of minimizing nutrition-related side effects such as decreased appetite, nausea or bowel changes and enhance their quality of life," said Sean Foster, vice president of marketing for North America. "We've developed this site as a way to deepen our commitment to helping people stay strong during a critical time in their lives."

Making sure that patients are obtaining sufficient amounts of nutrients, protein and calories to support overall nutritional status is crucial during cancer treatment. This new Web site illustrates why the relationship between treating cancer and what one eats is paramount, while keeping in mind that the realities of treatment can make eating and getting the proper amounts of nutrients a challenge. According to the National Cancer Institute, an estimated 80 percent of cancer patients develop some form of malnutrition. This new resource will help break down the barrier to adequate nutrition by clearly outlining which nutrients are needed throughout treatment as the nutritional needs of patients change, and by making it easy to purchase products online.

The Nestle site encourages cancer patients and caregivers to be active members of their treatment team while helping them achieve positive outcomes at every stage. Designed to facilitate easy understanding, it offers important information with the added level of comfort of knowing it's from Nestle, an industry leader and trusted source.

The cancer resource center is part of a broader site, http://www.nestlenutritionstore.com/. The site helps provide consumers who have a variety of health challenges with the nutrients and support they need to achieve a higher quality of life.

Nestle HealthCare Nutrition, part of Nestle Nutrition, offers complete nutritional solutions for people with specific illnesses, disease states or the special challenges of different life stages. Nestle HealthCare Nutrition was formed from the combination of Novartis Medical Nutrition, acquired by Nestle in 2007, and the existing Nestle HealthCare Nutrition business. The company offers the most comprehensive range of nutritional support products in the marketplace. Nestle Nutrition helps to enhance the quality of life by supporting health and providing care for people with special nutrition needs at every stage of life. Nestle Nutrition is built around four core businesses: Infant Nutrition, HealthCare Nutrition, Performance Nutrition and Weight Management. For more information about Nestle Nutrition, please consult: http://www.nestlenutrition.com/

Nestle HealthCare Nutrition

CONTACT: Carie Wlos of Hiebing, +1-608-256-6357, cwlos@hiebing.com, forNestle HealthCare Nutrition

Web site: http://www.nestlenutrition.com/http://cancer.nestlenutritionstore.com/http://www.nestlenutritionstore.com/

Source: PRNewswire

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