Medicus LifeBrands Formed By Combination of Two Flagship Ad Agencies of the Publicis Healthcare Communications Group
Posted on: Friday, 16 May 2008, 09:00 CDT
Effective immediately, Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, has joined two of its flagship healthcare advertising agencies to form Medicus LifeBrands, to better serve pharmaceutical and other healthcare clients within the U.S.
Medicus LifeBrands will provide advertising, marketing, and promotion services to all areas of the healthcare arena and offer one of the largest centers of excellence in the oncology and virology business. Medicus Managing Director Lisa Ebert will become the new agency's Managing Director. John Timmins, Managing Director of LifeBrands, will become General Manager of the oncology/virology center of excellence. The new agency is located at 1675 Broadway, NY, NY 10019.
According to Nick Colucci, President and CEO of PHCG, "This new company will integrate a best-in-class specialty offering within Medicus and result in a stronger more robust company."
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: www.publicishealthcare.com
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Web site: www.publicisgroupe.com
Source: Business Wire
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