May 21, 2008

Ileana Welte Named Vice President of Sales of Health Hero Network

Ileana Welte has been named Vice President of Sales of Health Hero Network and has become a member of the company's executive team, led by CEO Derek Newell. The appointment of Ms. Welte, a registered nurse with over 25 years of clinical, technology, and sales experience, is intended to accelerate the market leadership of the company, recently acquired by the Germany-based Bosch Group.

Health Hero Network markets the Health Buddy System, a technology platform that enables clinicians to efficiently manage populations of individuals with chronic conditions who drive most health-care utilization, while providing those individuals with self-management support.

Ms. Welte's previous roles include serving as chief marketing officer of CareGuide, a care-management company that focuses on individuals with complex chronic conditions and needs. At CareGuide, Ms. Welte established partnerships with a number of large health plans, including WellPoint, Aetna, and Blue Cross Blue Shield of Michigan. Ms. Welte has served in a range of senior roles with a variety of technology companies. She joined Health Hero Network as a senior business development and sales consultant in mid-2007.

"Ileana has a combination of experiences and successes that make her uniquely qualified to lead our sales effort," Mr. Newell said. "She is well positioned to understand the need of our current and prospective customers in putting technology to work in improving their outcomes and making their operations more efficient. Most importantly, she brings to her work a passion for using technology to make people's lives better."

"My first experience with the Health Buddy System was as a client who witnessed its role in bringing a transformational change to health care delivery for consumers with chronic conditions," Ms. Welte said. "I am very excited to be joining the Health Hero Network team as we work together to expand the reach of this highly effective and proven platform to the companies who share our vision of the next generation of health care delivery."

About the Bosch Group and Health Hero Network

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 272,000 associates generated sales of 46.1 billion euros ($63.2 billion) in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its roughly 300 subsidiary and regional companies in over 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spends more than three billion euros each year for research and development, and in 2006 applied for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering."

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 80 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For more information on the company, visit

Based in Palo Alto, Health Hero Network develops and markets the Health Buddy System for health improvement. The Health Buddy System serves as the interface between patients at home and care providers, facilitating monitoring of and self-management support for patients with chronic conditions. The System includes monitoring technologies, clinical information databases, Internet-enabled decision support tools, health management programs and content development tools. Through increased communication, behavior modification, and prevention, the Health Buddy System improves the quality of patient care. Health Hero Network's systems are protected by 57 issued US patents. For more information, visit

 Contact: Suneel Ratan Health Hero Network 650-690-9125 Email Contact

SOURCE: Health Hero Network