Bermuda Cancer and Health Centre Create Awareness Campaign With Covidien Ltd for Prostate Cancer

Bermuda Cancer and Health Centre and Bermuda-based Covidien Ltd, a leading global healthcare products company, today announced a joint initiative to raise awareness of prostate cancer and to urge men over 40 to seek prostate screenings annually.

June is officially Prostate Awareness Month. Bermuda Cancer and Health Centre provides programs and services to educate and support individuals who have prostate problems, have been diagnosed with prostate cancer or are simply seeking information.

“There is a definite need to make men and their families more aware of prostate cancer,” said Pauline Girling, Marketing/PR Director of Bermuda Cancer and Health Centre. “This is not a one-person disease. It affects husbands, wives, friends and entire families.”

The facts are clear:

— one in six men will get prostate cancer.

— African American men have an even higher risk – one in four.

— nearly 100% of those diagnosed with prostate cancer will survive if the disease is caught early; that is why screening is vital.

The campaign to increase prostate awareness during the month of June has been generously funded by Covidien Ltd. The campaign includes print media coverage, TV advertising, radio interviews and a free public information seminar on 26th June at BUEI with a highly regarded specialist – Dr. Michael O’Leary – speaking about the latest developments in treating prostate cancer and other prostate-related conditions.

“As a leading healthcare products company, Covidien is very pleased to help educate Bermudians about prostate cancer,” said Teresa Hacunda, Director of Civic Affairs for Covidien Ltd. “Our mission is to enhance the quality of life for patients through local and global activities supporting our philanthropic initiative, the Covidien Partnership for Neighborhood Wellness. This collaboration with the Bermuda Cancer and Health Centre is focused on the prevention, detection and treatment of prostate cancer for the island’s citizens, and we’re glad to offer our support,” she said.

The Campaign for the month of June includes the following events and media communications:

— Wide reaching newsprint campaign in local daily and weekly newspapers.

— Public Service Information Bulletins on local radio stations throughout the month.

— Public Service Announcements on local TV channels throughout the month.

— Radio talk-show interviews promoting prostrate health.

— Partnership with Coopers Men Store to promote prostrate health – two special evening events to link the connection between prostrate screenings with upcoming Father’s Day.

— A free public information seminar on 26th June with a highly regarded specialist from Boston – Dr. Michael O’Leary – and local urologist Dr. Dyer speaking about the latest developments in treating prostate cancer and other prostate-related conditions.

— “Every Man should know the Facts” information literature distributed throughout the pharmacies on the island for the month of June.

ABOUT COVIDIEN LTD.

Covidien is a leading global healthcare products company that creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence. Covidien manufactures, distributes and services a diverse range of industry-leading product lines in four segments: Medical Devices, Imaging Solutions, Pharmaceutical Products and Medical Supplies. With 2007 revenue of nearly $9 billion, Covidien has more than 42,000 employees worldwide in 57 countries, and its products are sold in over 130 countries. Please visit www.covidien.com to learn more about our business.

ABOUT BERMUDA CANCER AND HEALTH CENTRE:

Bermuda Cancer and Health Centre (formerly The Bermuda TB Cancer & Health Association) is an accredited facility and one of Bermuda ‘s oldest non-profit charities (#070) and an International Charitable Fund 501c (3) designated organization. Currently the Centre has a staff of 18 and provides screening through mammography, bone densitometry and ultrasound.

Our mission is:

“To Educate our community about prevention and early detection of cancer and other health issues impacting Bermuda.

To Promote a healthy and productive lifestyle.

To Provide access to early detection screening, health supplies, information and educational services.

To Enable and Empower our community, and so positively impact on the incidence of cancer and the promotion of wellness in Bermuda.”

Our history:

— Bermuda Cancer and Health Centre are recognized as one of Bermuda’s oldest charities, marking its 60th anniversary in 2005.

— Originally formed in 1945 to assist patients with tuberculosis, today the organization continues to expand its role regarding early detection, education and support of major health concerns such as cancer and other health issues that affect the community.

— The Centre’s impact in the community is far reaching. The early detection of breast cancer through mammography is one of the Centre’s primary functions, with between 600-700 mammograms being performed each month. The Centre also performs ultra sound and bone densitometry screenings.

— The Centre’s preventative programs focus on educating the community through free public health programs/presentations on wellness and cancer prevention.

— The Centre provides ostomy supplies and appliances at cost – or without charge if patients are unable to pay.

— 2007 saw the introduction of the partnership between Partners International Program, Bermuda Hospital Board and Bermuda Insurance Council in order to form the Hereditary Breast and Ovarian Cancer Screening and Genetic Testing Program at the Centre.

— In April 2008 Bermuda Cancer and Health Centre advanced the fight against breast cancer by installing a new, state-of-the-art digital mammography systems for breast screening. This system replaces the analog screening equipment and provides physicians with clear and precise all-digital images in order to detect suspicious lesions at an early more treatable stage.